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Editor's Tip Editor's Tip

Pair with theBalm®’s gorgeous Meet Matt(e)™ Eyeshadow Palette to create infinite looks.

theBalm® cosmetics Put A Lid On It® Eyelid Primer

$18.00 Ships Free
0.4 oz. / 12 ml

Availability: Out of stock

$18.00

Birchbox Breakdown

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

How to Use

Squeeze a small amount on your fingertip and blend onto eyelids from the lashline to the brow. Follow with your usual eye makeup.

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Product Reviews & Sample Feedback

1,378 Reviews
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Most Helpful Customer Reviews

READ ME!

I know the rules about sleeping with make up on. However, I used this primer and put on eyeshadow at 7 AM yesterday morning, worked all day, came home, cried, went to bed, and woke up this morning with my eyeshadow still PERFECT.

5
Was this review helpful to you? Yes | No 12 of 12 found this review helpful. Was this review helpful to you? Yes | No
Finally!
Sampled

I've always had a problem w creasing of all shadows & liners. This is the first product I've found that leaves no evidence of itself other than magic. Despite my oily skin, I use only the tiniest dot, rubbed into entire lid, to keep any eye make up set in place all day. No more oil blotters or touch ups required. My sample lasted for quite a while; buying full size now!

5
Was this review helpful to you? Yes | No 6 of 6 found this review helpful. Was this review helpful to you? Yes | No
Great Product!

I absolutely love this product! I use the smallest bit of it, and my eye makeup stays put no matter what happens! My winged liner stayed perfect through cooking in a very hot kitchen with this primer underneath it, and I was completely amazed! The only, ONLY downside to this product is that it smells a little weird, but for the effectiveness of the product, it's a trade off I'm worth making. Recommend, recommend, recommend!

5
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I LOVE!
Sampled

This works so well! It keeps your eyeshadow in place! I use just about everyday. Must have in your makeup routine

5
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Pretty good
Sampled

I've gotten some great primers from birchbox. This one was not one of my favorite. Not that it didn't do its job... there have just. Den others that were much better!

3
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