I love this products! I didn't actually get mine from here but from Macy's, but this product would have to be my favorite. It really does moisturizes and stays on for a while, not all night long but a while. It doesn't feel like a lip stick or a lip gloss, the best way I can describe the way it feels on is when you put chap stick on. Not sticky, or a chalky feeling. My shade is Super Strawberry which is sheer and a really blush, rosy pink color. But I would have to say this is my new favorite!