Full size samples make me smile, and this product makes smiling even easier. The formula is light, not sticky, and you'll want to reapply throughout the day because you'll love it so much.
Where most lip balms and chapsticks feel gloopy, or feel like they're not doing anything and so make you want to gob them on compulsively, COOLA's product feels like it's working its magic almost immediately. Lips feel smoother, softer, and enriched. You want to put on more because you want the feeling to grow, not because you're thinking, "Geez, when does this stuff kick in?!" After 24 hours, I felt like I literally had a spa treatment for my mouth.
...Once I wrestled the stick back from my husband, that is. The scent is sweetly, pleasantly neutral, and even he appreciated the feel of the balm. (He's a self-proclaimed chapstick addict.) He commented that it wasn't, "Too girly," and appreciated that it didn't look shiny, wasn't tinted, and didn't call an excessive amount of attention to his lips. The SPF factor was an added bonus.
From a practical, technical standpoint, the swivel stick works smoothly, and the lid has a nice, tight snap-fit. It's not going to come undone in my purse and get mashed all over everything. The light blue is pretty and summery, and the thick base is easy to grip and maneuver. I don't feel like I'm thumping a huge crayon into my face, nor do I feel like I need a mirror to detail a tiny pencil around my lips - the size is perfect.
It's a great find, and I know I'm going to breeze through the sample stick. It's a definite reorder for me!