I've always had a head of thick curly hair and I usually only take 5 minutes to do my hair. Once I began using Curl Keeper Gel, my hair hasn't seen a frizz or a flat. It's like the 80's all over again! I have never in my 40+ years ever had a product that worked this well on my hair defining and volumizing my hair within seconds with a little help of my diffuser. It is not greasy or oily so I can re-wet several days in a row, diffuse and go. This is truly amazing!