Editor's TipEditor's Tip

Get the inside scoop on the making of Rowley's debut line here.

Birchbox Breakdown

Cynthia Rowley’s latest fashion-forward collection just might be our favorite ever: The design guru has created her own makeup line. (Do we need to say we’re excited?) Get your hands on her launch collection—exclusive to the Birchbox Shop. It includes her plum-themed Eye Shadow Palette - No. 1, a superprecise Liquid Liner in Brown Ink, and her Gilded Canvas Bag. A $57 value!

How it Works

Talk about a plum assignment. The palette gives you five lustrous shades to choose from: Clove, a deep matte brown; Sugarplum, a velvety taupe; Patina, a gold-speckled plum; Mink, a rich light brown; and Champagne, a shimmery gold highlight. The case has a built-in mirror for easy application and features a Cynthia Rowley floral runway print—so it’ll look just as good on your eyes as it will sticking out of your makeup bag. Her brown liquid liner has an ultraprecise tip to add an understated pop to eyes (fun fact: Cynthia used to use a Sharpie as a liner for a long lasting effect–that was until she developed her own product!). And lastly, her luxe gold foil canvas bag is big enough to fit both of these makeup essentials—and then some.

How to Use

Each hue from the palette makes a big statement worn alone, or in combination with the other colors to create a sultry layered look. Use the smooth-application liquid liner to add definition to your eyes. And when you’re done, stash these must-haves in your handy zippered bag.

Liquid Liner:

Water (Aqua, Eau), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Methylpropanediol, Poloxamer 407, PPG-70 Tocophereth-100, Coco-glucoside, Butylene Glycol, Sodium Laureth-12 Sulfate, Citric Acid, Ammonium Hydroxide, Simethicone, Steareth-4, Steareth-20, BHT, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Iodopropynyl Butylcarbamate, Sorbic Acid, CI 77491 / Iron Oxides, CI 77510 / Ferric Forrocyanide. 

Eye Shadow:

CHAMPAGNE: Talc, Mica, Titanium Dioxide (CI 77891), Ethylhexyl Palmitate, PTFE, Phenyl Trimethicone, Methyl Methacrylate Crosspolymer, Iron Oxides (CI 77491, CI 77492, CI 77499), Tin Oxide, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid

CLOVE: Talc, Mica, Ethyhexyl Palmitate, PTFE, Phenyl Trimethicone, Methyl Methacrylate Crosspolymer, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, MAY CONTAIN:, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ferric Ferrocyanide (CI 77510)

MINK: Talc, Mica, Ethyhexyl Palmitate, PTFE, Phenyl Trimethicone, Methyl Methacrylate Crosspolymer, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, MAY CONTAIN:, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ferric Ferrocyanide (CI 77510)

PATINA: Talc, Mica, Iron Oxides (CI 77491, CI 77492, CI 77499), Ethylhexyl Palmitate, PTFE, Phenyl Trimethicone, Methyl Methacrylate Crosspolymer, Titanium Dioxide (CI 77891), Calcium Aluminum Borosilicate, Silica, Phenoxyethanol, Ferric Ferrocyanide (CI 77510), Caprylyl Glycol, Tin Oxide, Sorbic Acid

SUGARPLUM: Talc, Mica, Ethyhexyl Palmitate, PTFE, Phenyl Trimethicone, Methyl Methacrylate Crosspolymer, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, MAY CONTAIN:, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ferric Ferrocyanide (CI 77510).

 

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

amazing
Purchased

i love this set so much! this palette's colors were a bit out of my comfort zone but they go on beautifully. the eyeliner is amazing and goes on super easily. the bag might be my favorite part of this set.. it's so cute and i get so many compliments whenever i use it!

4
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Great value!
Purchased

This was a great value for an adorable pouch, a palate of amazing eye shadows and a great liquid eyeliner.

4
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Cynthia rocks!
Purchased

I am really falling in love with all of Cynthia Rowley's new make up line. They all work so well. The eyeshadow colors are unique and pretty....but my fave part of this is the bag. I have gotten so many compliments on it. I use it as a "junk" pouch in my purse. I carry my granola bar, lipstick, tissue, etc. It's light, and cute!

5
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great coverage
Purchased

Didn't need to use much b/c the product was such high quality. Colors were beautiful just didn't look good on me. I have light skin with a yellow undertone. Looks better on tanned skin.

3
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Weart these colors every weekend
Purchased

I love this color combination, I always wear them when I am dressed up and ready to go out. Most of the time I don't use the liner because I can create a dramatic smokey eye look with these colors alone.

5
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KIT HAPPY
Purchased

The Bag is adorable and so trendy!! Everyone wanted to know where I got it and of course, I sent the to Birchbox.
The plum- themed eyes shadows are beautiful alone or blended together to create a beauty fall ready look.

5
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Beautiful fall pallet and a great bag
Purchased

These are gorgeous colors! They apply and blend beautifully. My only concerns are the colors are not as varied one supplied as they appear they may be in the pallet; and, I really have to get a good primer to wear underneath her shadows. They are super long-lasting and crease easily. However, her colors are some of the prettiest.
And, bonus! This is a great bag -it holds lots of stuff and is a sturdy while still being pretty.

3
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Wow!
Purchased

Liquid liner is really fine and the plum-y shadows are great. The bag is very pretty and will hold lots. A very nice set.

5
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Love this set
Purchased

I used my Birchbox points to purchase this set and am so happy I did! The colors in the eyeshadow are beautiful and the brown eyeliner is a nice change from black. I will definitely use them a lot and will buy other products from Cynthia Rowley! :)

5
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More than I ever could have expected!
Purchased

This was so beautiful! The make up bag was bigger and more durable than expected and the eye shadow pallette is gorgeous! The eye liner pen has a very fine line and applies easily with no tugging. The eye shadows were creamy and nicely pigmented. Also, it was easy to apply with many possible looks. Great colors for fall!

5
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