This little bag can fit a lot more than you think it can, and its great quality. The neoprene means your products are shielded from being broken or cracked if the bag gets dropped or pushed around in your purse. It can fit a perfect amount for my every day make up routine, (BB cream, multiple blushes, multiple mascaras, concealer, eyebrow powder, eyeliner, etc) and is great for holding brushes as well due to it's long shape. This is one of my favorite purchases of all time from Birchbox. Such a cute design and super functional.