Editor's TipEditor's Tip

Get the inside scoop on the making of Rowley's debut line here.

Cynthia Rowley Beauty

Birchbox Breakdown

Cynthia Rowley’s latest fashion-forward collection just might be our favorite ever: The design guru has created her own makeup line. (Do we need to say we’re excited?) Get your hands on her launch collection—exclusive to the Birchbox Shop. It includes her plum-themed Eye Shadow Palette - No. 1, a superprecise Liquid Liner in Black Ink, and her Gilded Canvas Bag. A $57 value!

How it Works

Talk about a plum assignment. The palette gives you five lustrous shades to choose from: Clove, a deep matte brown; Sugarplum, a velvety taupe; Patina, a gold-speckled plum; Mink, a rich light brown; and Champagne, a shimmery gold highlight. The case has a built-in mirror for easy application and features a Cynthia Rowley floral runway print—so it’ll look just as good on your eyes as it will sticking out of your makeup bag. Her black liquid liner has an ultraprecise tip to add an understated pop to eyes (fun fact: Cynthia used to use a Sharpie as a liner for a long lasting effect–that was until she developed her own product!). And lastly, her luxe gold foil canvas bag is big enough to fit both of these makeup essentials—and then some.

How to Use

Each hue from the palette makes a big statement worn alone, or in combination with the other colors to create a sultry layered look. Use the smooth-application liquid liner to add definition to your eyes. And when you’re done, stash these must-haves in your handy zippered bag.

Liquid Liner:

Water (Aqua, Eau), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Methylpropanediol, Poloxamer 407, PPG-70 Tocophereth-100, Coco-glucoside, Butylene Glycol, Sodium Laureth-12 Sulfate, Citric Acid, Ammonium Hydroxide, Simethicone, Steareth-4, Steareth-20, BHT, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Iodopropynyl Butylcarbamate, Sorbic Acid, CI 77491 / Iron Oxides, CI 77510 / Ferric Forrocyanide. 

Eye Shadow:

CHAMPAGNE: Talc, Mica, Titanium Dioxide (CI 77891), Ethylhexyl Palmitate, PTFE, Phenyl Trimethicone, Methyl Methacrylate Crosspolymer, Iron Oxides (CI 77491, CI 77492, CI 77499), Tin Oxide, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid

CLOVE: Talc, Mica, Ethyhexyl Palmitate, PTFE, Phenyl Trimethicone, Methyl Methacrylate Crosspolymer, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, MAY CONTAIN:, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ferric Ferrocyanide (CI 77510)

MINK: Talc, Mica, Ethyhexyl Palmitate, PTFE, Phenyl Trimethicone, Methyl Methacrylate Crosspolymer, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, MAY CONTAIN:, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ferric Ferrocyanide (CI 77510)

PATINA: Talc, Mica, Iron Oxides (CI 77491, CI 77492, CI 77499), Ethylhexyl Palmitate, PTFE, Phenyl Trimethicone, Methyl Methacrylate Crosspolymer, Titanium Dioxide (CI 77891), Calcium Aluminum Borosilicate, Silica, Phenoxyethanol, Ferric Ferrocyanide (CI 77510), Caprylyl Glycol, Tin Oxide, Sorbic Acid

SUGARPLUM: Talc, Mica, Ethyhexyl Palmitate, PTFE, Phenyl Trimethicone, Methyl Methacrylate Crosspolymer, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, MAY CONTAIN:, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ferric Ferrocyanide (CI 77510).

 

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

55 Reviews
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Most Helpful Customer Reviews

Fantastic
Purchased

I love the palette colors. They go together really well, have a great texture, and blend nicely. I was afraid they were going to be too pink/purple for my eyes and skin tone, but they're a perfect pink/purple tinted neutrals that I will be using often. I'm always super picky when buying eyeshadows online without trying them before in a store or something, but this was absolutely worth it. The eyeliner is precise and smooth. The bag is cute, but I wish it could hold more!

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three times the fun
Purchased

I loved getting this little kit. The make up bag is adorable. I really like the gold. They eyeliner is easy to use and if I make a mistake, I can quickly smudge and correct. This eye shadow palette is my new favorite. I love wearing it every day or going a little darker for night. A great set!

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love the colors
Purchased

I really love the colors in the palette - especially the plum one. The pigmentation is great and it even lasts forever without using a primer (probably depending on your skin type, though).
The bag is super chic, love the gold pattern.
The Liner really does not smudge - so you have to be super quick and don't make any mistakes.

Great value!

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Love this palette!
Purchased

I have green eyes, so I'm a HUGE fan of purple shadows. This palette is absolutely gorgeous! I'm still getting used to using liquid liner, but the fine felt tip allows for pretty decent precision so I have no doubts I'll get the hang of it soon enough.

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love it
Purchased

OMG I love this set its amazing!!!!! The colors are gorgeous and so wearable, very easy to go from day to night, I hope to see more from this line!

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great colors
Purchased

Love the range of colors for the palette, and the quality is great. I had the eyeliner in my box back in January and love that its so easy to apply and not messy at all. It usually needs to be re-applied midday, but other than that no complaints about this set.

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Fun!
Purchased

Don't be intimidated by the colors! I don't like to wear my eyeshadow very dark, and this doesn't force the issue. I tap my shadow brush in whatever I'm working with and it blends out to give color but not too much if you don't want it. It's a really fun combination of colors. The liner is great in theory, maybe I'm doing it wrong but the tip seems to go dry quickly even if I put the cap back on and sharply shake it point down to force the liquid to the tip. The bag is pretty but doesn't fit very much.

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Mixed feelings
Purchased

While I like the eyeshadow I was not crazy about the liner. Love the bag the stuff came in. The liner needs to be smoother

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Pretty colors!
Purchased

I really like the colors and how they look and blend although two of the shades are similar in color.

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Best gift ever!

I received this as a gift after telling everyone I know how much I love the liner. The clutch is adorable, the liner is banging (i keep mine in a toothbrush holder upside down lol) and the shades are really pretty. They are a little darker than they look so remember to start light!

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