Editor's TipEditor's Tip

Fight the good fight against frizz with Davines OI / Oil Absolute Beautifying Potion, for a glossier, healthier-looking finish.

Birchbox Breakdown

Now here’s a hair product that refuses to be pigeonholed. Designed to soften and enhance curls and waves, this olive oil formula not only gently cleanses strands, but gives them a head start on conditioning and detangling too. Your actual conditioner may start to feel left out.

How it Works

This shampoo is as moisturizing as it is curl-enhancing. Myrtle extract tones and fortifies the scalp to ward off flakes. Natural olive oil derivatives gently cleanse and hydrate while keeping ringlets glossy and tangle-free. Antioxidant vitamin C helps strengthen and protect strands from age-related breakage. And as if that weren’t enough, this eco-friendly formula is “zero impact,” or carbon-neutral.

How to Use

Completely douse hair in water. Squeeze a quarter-sized dollop of shampoo onto hands and massage into hair at the root for a few minutes. Rinse out completely. Follow with Love Curl Enhancing Conditioner.

Water, Sodium Laureth Sulfate, Glycerin, Cocamidopropyl Betaine, Olive Oil PEG 7 Esters, Phenoxyethanol, Myrtus Communis Leaf Extract, Polyquaternium 44, Polyquaternium 10, Sodium Olivamphoacetate, Coco Glucoside, Glyceryl Oleate, Hydrolyzed Rice Protein, Panthenol, Glyceryl Stearate, Glycol Distearate, Di Caprylyl Ether, Lauryl Alcohol, Guar Hydroxypropyltrimonium Chloride, Acrylates/C10 30 Alkyl Acrylate Crosspolymer, Propylene Glycol, Disodium EDTA, Sodium Hydroxide, Methylparaben, Ethylparaben, Propylparaben, Parfum (Fragrance).

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

really works!
Sampled

This is one of the first products I have found in the past few months that works with curly hair. I used to have naturally curly hair which slowly deteriorated to randomly wavy hair that can't hold a curl. With the use of this shampoo and conditioner in addition to some holding products, I can keep a curl all night long and it looks great!

5
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Lovely product
Sampled

This shampoo was great and I would certainly use it again. I have very fine hair and sometimes feel like I get a lot of product build up and my hair doesn't feel "Clean clean" but no such issues with this item.

Curls were nice and enhanced after using, I also used the conditioner at the same time

4
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LOVE THIS

I AM SO HAPPY WITH THIS PRODUCT. I USE IT EVERYTIME THAT I WASH MY HAIR AND AM MORE THAN SATISFIED.

5
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I LOVE Love

I have thick, wavy-to-straight hair. This shampoo helped keep my waves smooth and it smells SO good. I cannot testify to the "curl" factor, but the sample size was generous and I want to purchase a full sized bottle after having used it!

5
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it ok
Sampled

This shampoo was just ok. The smell was good, as was the size of the sample. I would use this again but I wouldn't buy it. My hair is fine and wavy.

3
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Love Love Curling

The Love curling enhances Shampoo I have been using for 6 years. I really like it. My hair is thick and wavy and the shampoo cleans my hair and brings out my waves. With this shampoo I can just air dry. The smell is good too.

4
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a little disappointed
Purchased

i really love this brand and the shampoo smells and feels good but as far as curl factor it doesn't do much

4
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Prefer love smoothing shampoo
Purchased

I have been a longtime user of the love smoothing shampoo and conditioner, and it is my favorite line on the market. I ordered this by accident not realizing that they also had a curl-enhancing version. The smell was not nearly as nice as the love smoothing shampoo and it left my hair dry, harsh and frizzy at the ends but my scalp was oily. I was so disappointed! For reference my hair is fine and wavy with an oily scalp.

2
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Wonder product!
Purchased

I received my order yesterday and was able to try this last night.. It seriously may be the best shampoo I have ever used for my curly hair! I only wash my hair once or twice a week, so this bottle will last a very long time! Thank you!

5
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So far, so curl
Purchased

What can I say? This shampoo was made for curly hair-literally! My curls seem much more defined and my hair looks healthier. Thanks!

5
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