Hello old friend! I'm back! I've always loved the Borghese products and have used many items from the line back in the late 80's, early 90's, but then sort of drifted away from my loyalty. I used to buy their beautiful eyeshadow kits, which always came with the Mascara, which I loved too. I'm not sure if this is a new mascara formula, or just a new name for their tried and true successful mascara, but I still like it! The Borghese Superiore State-of-the-Art Mascara does not dissapoint. It's still easy to apply and you don't need many coats to get the coverge you want. The brush is pretty standard issue, but it works well, so no need to change it. My favorite part about all the Borghese products, is that the pigment always lhold their color well, and this mascara does not flake or smudge during the day.