So, I bought this thinking that I would use it like any other hair cream, but it is definitely not that easy. I didn't read the instructions before I bought - you put it on your hair when it's sopping wet in the shower, and then "lightly rewet." I'm not certain what lightly rewetting means... The first day I quickly dunked my hair back under the shower, but I ended up with all frizz. After that, I super saturated, and then I rewet just my hands and ran them through my hair. I also flip my head over immediately and towel-scrunch until it's dry enough to leave the shower. I've found that although if I leave it at that point to air dry, then it is super soft and curly, but still a bit frizzy. So now I still layer my old hair curling product (amika) over the top when I get out, and I've got super curls. Between the two products I'm getting my desired results, but it is definitely not as easy as I hoped!