The cable looks fantastic and is definitely more rugged than oem lightning cables, however after about 2-3 months of daily use it had no more juice to give.
LOVE LOVE LOVE
I have 2 of these. I use them daily. Totally durable - very cute - and unique!
Any time someone sees them they have to ask "Where'd you get that?" Happily I reply "Birchbox!"
Buy one - get noticed!
Great quality product
I've had this charging cord for almost a year and it has no sign of any wear and tear. The color combinations work well together and there are quite a few to choose from.
Not good in the long run.
I bought this and used it for a couple of months and it was fine. But eventually (after about 3-4 months), the colored part started to move, exposing the wire and the USB end has already come off, leaving the silver part exposed. I only used it at home so I'm not sure why it would break so easily, but for the price it's not really worth getting.
The mix of design & functionality are great. It is a good length, no complaints there. However; after almost a years use, the signature woven nylon fabric pulled away from the ends & frayed.