My mom always had this with her. She uses it on cuts and burns and sunburned areas. However, she never used it as a moisturizer. Seriously, though, this is pretty thick and extremely hydrating and kinda greasy, which would most likely make your face break out if you use it as a facial moisturizer. My lips have been extremely chapped the past few days, so I thought I should put some of the product on my lips to rehydrate them overnight. It unfortunately didn't work as well as usual, and so that's why I took off a star. My lips are still really chapped despite repeated applications... Other than that, this is a great product. My only other note is that there are many similar products for less money that work about the same in my opinion.