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100% Pure Fruit Pigmented Mascara - Blueberry 100% Pure Fruit Pigmented Mascara - Dark Chocolate

Editor's TipEditor's Tip

Instantly soothing and super nourishing, 100% Pure's Body Cream uses vitamins and fruit oils to soften rough skin and quell dryness.

100% Pure

  • 3.6 out of 5 stars, based on 9,877 Reviews 9,877 Reviews Write a Review
  • $18.00
  • 0.24 oz / 7g   
  • Availability: In stock

    $18.00

Birchbox Breakdown

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

How to Use

The all-natural, organic formula separates and glosses with fruit and black tea pigments, while oat and wheat proteins condition lashes, helping them grow stronger over time. Perfect for sensitive eyes, the water-resistant formula comes in two rich colors: Black Tea, a classic true black; and Blueberry, a shimmery blue black.

Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)

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Most Helpful Customer Reviews

NOT for Sensitive Eyes!!!

I was extremely excited when I found this in my Birchbox, as it is a constant struggle to find good makeup for sensitive eyes. I put this mascara on before a Saturday night out. It looked great and I loved it! About one hour after I was wearing it, my eyes began to itch. I was already out and about though. By the end of the night it was really bad so I took Benadryl before bed. I woke up the Sunday morning and my eyes were swollen shut. The swelling had spread to the rest of my face as well. I was down for three days while the swelling went down. I'm not sure what caused a reaction, but if you have sensitive eyes I do NOT recommend this product.

1
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obsessed!

I can't stop/won't stop until I find a mascara that is effective, long-lasting and won't provoke my sensitive eyes...and I found it! Love this! The search is over...cue Survivor soft rock song!

5
Was this review helpful to you? Yes | No 3 of 3 found this review helpful. Was this review helpful to you? Yes | No
Love this product!!
Sampled

I have always experienced difficulty in finding a mascara that could hold up to the length of my lashes! Now I have found THE mascara for me!! My eyelashes are very long and straight. I must always curl my lashes but without the proper type of mascara, they would droop and not withstand humidity or other inclement weather. I'm so happy to have found a product that, quite honestly, I had been searching for...for a very long time!

5
Was this review helpful to you? Yes | No 4 of 4 found this review helpful. Was this review helpful to you? Yes | No
Simple
Sampled

It gave a tiny bit of darkening and smelled really nice but you'd have no idea I put any mascara on.

1
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No Volume
SampledPurchased

I love the smell of this mascara, as well as the natural ingredients. However, no matter how much of it I put on, it would never show up on my eyelashes. It looked like I was not wearing any mascara whatsoever.

3
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All-natural and wonderful
Sampled

This mascara doesn't beat out my favorite, but I do like the fact that it is all-natural, which my current go-to is not. I would be interested in trying other products from this line.

5
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Thick Lashes
Sampled

This mascara was great - easy to apply, smelled nice, and made my lashes super lush - not crispy or clumpy at all! And I love that it's organic!

5
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Looks are deceiving
Sampled

At first swipe I loved how smooth this mascara went on. However, within a few hours you could barely tell I had put any on that morning. Not sure why but this doesn't last.

2
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Great Mascara.
SampledPurchased

100% Pure Fruit Pigmented Mascara not only looks good, but smells good too! This mascara stays on all day and is easily removed with a make-up wipe at night. The shape of the brush allows your lashes to get coverage without clumping them together for an enhanced natural look.

5
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Almost great
Sampled

I love the natural ingredients and smell of this mascara (it actually smells like fruit). It's great for someone who wants to darken lashes a little, but not for those times when you want a more dramatic look. The only con is that after a few hours of wearing it, it sometimes smudges onto the lower lids and you look more emo than natural.

3
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