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100% Pure Fruit Pigmented Mascara - Blueberry

Editor's TipEditor's Tip

Instantly soothing and super nourishing, 100% Pure's Body Cream uses vitamins and fruit oils to soften rough skin and quell dryness.

100% Pure

  • 3.6 out of 5 stars, based on 9,906 Reviews 9,906 Reviews Write a Review
  • $25.00
  • 0.24 oz / 7g   
  • Availability: In stock

    $25.00

Birchbox Breakdown

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)

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Most Helpful Customer Reviews

obsessed!

I can't stop/won't stop until I find a mascara that is effective, long-lasting and won't provoke my sensitive eyes...and I found it! Love this! The search is over...cue Survivor soft rock song!

5
Was this review helpful to you? Yes | No 3 of 3 found this review helpful. Was this review helpful to you? Yes | No
Love this product!!
Sampled

I have always experienced difficulty in finding a mascara that could hold up to the length of my lashes! Now I have found THE mascara for me!! My eyelashes are very long and straight. I must always curl my lashes but without the proper type of mascara, they would droop and not withstand humidity or other inclement weather. I'm so happy to have found a product that, quite honestly, I had been searching for...for a very long time!

5
Was this review helpful to you? Yes | No 4 of 4 found this review helpful. Was this review helpful to you? Yes | No
Simple
Sampled

It gave a tiny bit of darkening and smelled really nice but you'd have no idea I put any mascara on.

1
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Gave me an allergic reaction!

Although this mascara sounds lovely and wonderful with its natural qualities, it gave me an allergic reaction! Two seperate times I tried wearing this product .. Both times I woke up the next morning with massive puffy eyes. It is really a bummer that this pure fruit pigmented mascara causes such a reaction!

1
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Allergic Reaction

After using this sample only one time I had an allergic reaction where my eye lids became itchy and swollen. I even had to get a steroid pack to get the swelling to go down. So if your eyes are sensitive I would not use this product.

1
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Might work for others but hurt my eyes.

I liked the coverage and color, but something about it irritated my eyes. I liked the smell too, but I felt like I had fumes in my eyes.

2
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NOT for Sensitive Eyes!!!

I was extremely excited when I found this in my Birchbox, as it is a constant struggle to find good makeup for sensitive eyes. I put this mascara on before a Saturday night out. It looked great and I loved it! About one hour after I was wearing it, my eyes began to itch. I was already out and about though. By the end of the night it was really bad so I took Benadryl before bed. I woke up the Sunday morning and my eyes were swollen shut. The swelling had spread to the rest of my face as well. I was down for three days while the swelling went down. I'm not sure what caused a reaction, but if you have sensitive eyes I do NOT recommend this product.

1
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Smudges easily
Sampled

Could be just me, because my skin is pretty oily, but this just did not stay on! I really wanted to like it, because the idea of mascara made with fruits and veggies sounds wonderful, but more of it ended up under my eyes than on my eyelashes by the end of the day.

2
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smells very nice

I like the glossy build able color. its been a long time since Ive had it so I don't remember how easily it comes off when washing your face.

4
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Beautiful Lashes and a Wonderful Smell
Sampled

I don't usually get jazzed about mascara, but this baby was full of surprises! It coated well, with a beautiful hue. On top of all that its delicious smell always made me smile. I had the black tea -- which they don't seem to have on the site -- but I'm sure the blueberry is just as good.

5
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