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100% Pure Fruit Pigmented Mascara - Blueberry 100% Pure Fruit Pigmented Mascara - Dark Chocolate

Editor's TipEditor's Tip

Instantly soothing and super nourishing, 100% Pure's Body Cream uses vitamins and fruit oils to soften rough skin and quell dryness.

100% Pure

  • 3.6 out of 5 stars, based on 9,854 Reviews 9,854 Reviews Write a Review
  • $18.00
  • 0.24 oz / 7g   
  • Availability: In stock

    $18.00

Birchbox Breakdown

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.

How it Works

The all-natural, organic formula separates and glosses with fruit and black tea pigments, while oat and wheat proteins condition lashes, helping them grow stronger over time. Perfect for sensitive eyes, the water-resistant formula comes in two rich colors: Black Tea, a classic true black; and Blueberry, a shimmery blue black.

How to Use

Holding the wand horizontally, wiggle from base of lashes through tip. Apply two coats for extra volume. At the end of the day, use warm water and makeup remover to remove.

Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

9,854 Reviews
3.6 out of 5 stars
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Most Helpful Customer Reviews

Good for a simplistic look
Sampled

I tried using this mascara a few times, and each time I really didn't see any significant difference in my lashes. They were a bit more defined, but I didn't see siginifcant different in lift, curl, length or volume. If you are going for a very natural, simplistic look then I would definitely recommend this product.

2
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100% pure is 100% my favorite brand

I love the smell, the look of the bottle, the scent, and the brush... But I took a star off because it is hard to build this mascara and it crusts after about 12 hours of wear. I will be buying it again though :) all of my makeup is from this brand (with the exception of my brow pencil).

4
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Smells delicious
Sampled

So I've never had mascara that smelt so delicious, it's a nice change from the usual chemical smells. The color in this mascara is so rich. Only complaint is it rubs off easily, so I wouldn't recommend for teary-eyed occasion or incredible heat but for normal wear it is fantastic.

4
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Mascara
Purchased

This smells great and works well, my only reservation is that I feel that I have to put a lot on compared to other mascara.

4
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good stuff
Sampled

I like that this product is natural. It's nice to know that I'm not putting harsh chemicals near my eyes. The color seems to last throughout the day without smudging , flaking or irritating. I definitely would purchase this mascara in full size.

4
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Fantastic mascara
SampledPurchased

Nothing beats clean makeup. I was thrilled to find a mascara that works so well, stays one, and at the same time is natural. Plus, it smells amazing! I look forward to applying it every day. I was hooked from day one.

5
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Nice mascara
Sampled

The color is great and it doesn't clump. It's also really easy to take off at night and doesn't leave smears.

4
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Great mascara
Sampled

I love this mascara, it's one of the better mascaras I've used. I bought the full size.

5
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I'm Throwing this Out
SampledPurchased

I am so surprised by this. The sample I got in a previous box was great. Thick, lush and dark black. When I went to purchase the full size, I couldn't see how to buy black - the only "colors"available were blueberry, blackberry, etc. Based on the product description, I assumed I was getting black with blackberry scent.

The tube that arrived is actually purple/blackberry color, which is fine, my fault. But I used it this morning and it's just like using nothing - it almost feels like there is no product in the tube. It is so different from the sample. Totally bummer.

1
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Not my favorite
Sampled

I like the idea of a mascara that doesn't have harsh chemicals, and that helps to make my lashes healthy. However, I also want something that makes my lashes look amazing. The color was nice and dark, but I found that it didn't build the length or volume I wanted, and it was a little to gloopy for my taste.

2
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