Editor's TipEditor's Tip

For a lighter liquid-based product, try 12 Benefit’s Rapid Blowout Argan Oil Blow Dry Spray.

12 Benefits

Birchbox Breakdown

Keratin and Argan Oil are two major buzzwords in the world of haircare, and this luxurious cream emulsion combines both, leaving your hair supremely strengthened, nourished and sleek from root to end. While it repairs broken and damaged hair, it also relaxes unruly locks and reverses hair deficiencies. It’s called “Pink Addiction” for a reason--once you encounter your sleek and fortified locks, you’ll never go without it.

How it Works

Keratin amino acids repair damaged, brittle hair, while argan oil coats hair cuticles, ensuring luscious and inordinately silky tresses. Together, the two reverse hair deficiencies and fortify the hair’s overall structure, leaving the hair smoother and silkier with each use. Disorderly hair is relaxed by the special formula, which also has anti-aging properties to keep your locks sleek and strong for years to come. Curly and straight hair alike benefits from Pink Addiction, which is especially helpful after a smoothing, chemical or color service.

How to Use

Apply 1-2 pumps (1 for short to mid-length hair, 2 for long hair) on palms and massage into hair lengths. Blow or air dry. If your mane’s super-dry, smooth onto hair cuticles for immediate moisture.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

28 Reviews
4.6 out of 5 stars
5 Star
19
4 Star
6
3 Star
3
2 Star
0
1 Star
0
my profile
people who
purchased
sampled
Hair type
Curly
Dry
Fine
Frizzy
Kinky
Normal
Oily
Straight
Thick
Wavy
Hair color
Brown
Blonde
Black
White or gray
Red
Other
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply

Most Helpful Customer Reviews

Pink Addiction
Purchased

Wow! This is it! This is the best hair oil (cream) with keratin and argan oil. My hair is silky, but not weighed down, and it catches all those pesky fly-aways. I can see why it is called Pink Addiction!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
LOVE
Purchased

Great product. Made my hair silky smooth without weighing it down. A little goes a long way, so use sparingly.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Great Product~
Purchased

I love using this product. I have medium length hair and only have to use one pump of product. It keeps my hair from frizzing and it allows me to just air dry my hair and go! Not styling in the morning makes me soooo happy!

4
Was this review helpful to you? Yes | No 2 of 2 found this review helpful. Was this review helpful to you? Yes | No
Not as great as I hoped
Purchased

I have thick, semi-coarse, wavy/curly hair and I LOVE the pink spray by this brand. I had hoped I would love this cream even more. Not so. It didn't actually make my hair greasy...and it's hard to describe...but it's like it made it feel like it had build up. And I saw NO benefit from this. No extra shine, no frizz-stopping power, nothing except maybe it weighed my hair down a bit, which I don't mind. It's just totally not worth the $$ in my opinion. But I will be buying more of the pink treatment spray! Yay!

3
Was this review helpful to you? Yes | No 2 of 2 found this review helpful. Was this review helpful to you? Yes | No
It's ok
Purchased

I like it, but it's not the miracle worker that I hoped. My ends are still dry and frizzy, from reading other reviews I had hoped for a miracle and back to long healthy locks. It isn't too heavy, but for me, it didn't do what it said it would.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Pink it is!
Purchased

This product has totally tamed my mane. I have thick very wild hair when left to dry naturally. This stuff smooths and allows my heat tools to do their work with no damage, and leaves my hair feeling smooth and silky! And it LASTS, in humidity.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Highly recommend

I'm so excited to see this product here. I have been using 12 benefits for about two years now and there is NOTHING that makes my hair look and feel healthier. A little goes a long way.

5
Was this review helpful to you? Yes | No 2 of 2 found this review helpful. Was this review helpful to you? Yes | No
hmmmm
Purchased

I bought this because my hair is such a mess after chemically treating it, and I can't honestly say if this or isn't helping. I see some difference in my hair after I put it in but I'm still not convinced. So far it's a bit softer but thats all the difference I see.

3
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
Amazing
Purchased

12 Benefits is amazing. It works great on my frizzy ends. It smells wonderful. I use it every day. Love this product.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love!
Purchased

This makes my hair feel and look so healthy and shiny. I put it in my hair after the shower when it's damp and it's not heavy and a little goes a long way!

5
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No