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Benefit Cosmetics They're Real! Push-up Liner - Black Benefit They're Real! Push-Up Eyeliner - Brown Benefit They're Real! Push-Up Eyeliner - Blue Benefit They're Real! Push-Up Eyeliner - Green Benefit They're Real! Push-Up Eyeliner - Purple

Editor's TipEditor's Tip

To make your look even more eye-catching, amp up the liner with a bold lash: Scoop up Benefit They’re Real! Mascara for the dramatic look of falsies with none of the fuss.

Benefit Cosmetics

  • 3.5 out of 5 stars, based on 2,966 Reviews 2,966 Reviews Write a Review
  • $24.00
  • 0.04 oz   
  • Availability: In stock

    $24.00

Birchbox Breakdown

Striving for that classic swoop of eyeliner, we’ve struggled through more than our share of smudgy pencils, finicky liquids, and unwieldy gels. Enter this eye-opening gel pen from Benefit, which gives us the control we crave. The pen’s innovative AccuFlex™ tip is both angled and flexible, gliding liner along the lid in a single, tug-free swipe. A wide guard below the tip gently shifts lashes out of the way, making it easy to get right against the lashline for an extra wide-eyed look. With colors this saturated and an applicator so foolproof, now we can easily trace the perfect line every time. And no need to worry about touchups: It quickly dries to a matte finish, and is smudgeproof, waterproof, and utterly unbudgeable. Take your pick of saturated colors, from classic black to chocolatey brown and rich jewel tones.

How to Use

On the first use, twist the base 8–10 times until gel emerges from the pen tip. On each additional use, click base once to fill tip with gel. Slowly sweep pen tip along lashline.

Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)]. N⁰ 08395/A

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Most Helpful Customer Reviews

Enjoyable

First the pros: The staying power is great and the color pay off is fantastic. The cons however is it's a pain in the butt to get off. I had to scrub over and over again in order to get it off. I used makeup remover, cleansing water, oils, and it would barely come off. It began to irritate my eyes, due to all the scrubbing I had to do in order to remove it. I love the lasting power, hate the removing process. Also, I feel like I can't get a super precise line with this. It kind of skips when applying, because the product gets on the sides of the applicator and can mess up your line. I love the idea of eliminating the use of a separate brush and that it's so pigmented, but I wish it were more precise and easier to remove.

4
Was this review helpful to you? Yes | No 43 of 44 found this review helpful. Was this review helpful to you? Yes | No
Easiest liner EVER!

This gel liner is a dream! I do not have a steady hand and have never been able to do a cat eye—until trying this product! Benefit has made it so super easy to get that perfect line and shape every time!

5
Was this review helpful to you? Yes | No 24 of 24 found this review helpful. Was this review helpful to you? Yes | No
Easiest Liner Ever!

I won this as part of a Birchbox giveaway and it's the easiest liner I've ever used! It's so different from anything I've ever tried before… whoever thought to put gel in a pencil casing was a genius. My one complaint is that it doesn't come off easily. I had to really scrub to get the product off my lids. I guess it will be good for my summer vacations though!

5
Was this review helpful to you? Yes | No 23 of 24 found this review helpful. Was this review helpful to you? Yes | No
LOVE IT!

I got this as part of an early release promotion and it is amazing. I am a cat-eye novice and this helps me nail it every time. For those who are having trouble getting it off: my neutrogena makeup remover wipes take it off really easily without irritating my eye.

5
Was this review helpful to you? Yes | No 8 of 8 found this review helpful. Was this review helpful to you? Yes | No
Meh
Purchased

I was really excited to try this product based on how it was hyped up like it was the second coming of Christ, but I was less than dazzled. As a gal who rocks cat-eye liner 365 days a year I've tried many-a-product ranging from pencils to gels to liquid liners, and for my money the liquid liners are superior. I can see how this product would be good for a newbie who isn't as confident in their eye-lining abilities and needs this point-and-shoot liner to hold their hand, but I found it inhibited me from getting my trademark look.

3
Was this review helpful to you? Yes | No 3 of 3 found this review helpful. Was this review helpful to you? Yes | No
Everything I hoped for and more

I love this liner. It makes for a perfect line and sharp cat eye. And it's definitely water proof. So much so that I had trouble getting it off with make-up remover.

5
Was this review helpful to you? Yes | No 3 of 3 found this review helpful. Was this review helpful to you? Yes | No
Does what it says

I'm not a huge liner fan, but when I finally tried this out and realize it does what it says it does I would definitely use this product again

4
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I like it!

I got this as a bonus sample and like it. It's easy to use and apply and the closest liner to foolproof I've ever used. Unfortunately, it's a little sticky, so when I do make a mistake cleaning it up without smudging the rest of my makeup is difficult. It's also not waterproof--I was able to remove about 90% of the liner on both eyes with just water.

4
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Great for a gel liner

I've used gel liner in the past without success so when I received this I was skeptical. However, the applicator makes it go on so smooth and precise. It makes it easy to use for anyone. The liner stayed in place all day too!

4
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NOT worth the hype

I got the brown liner as part of the Birchbox giveaway and I was SO disappointed. I've heard good things about Benefit's products and was excited to try it, but it was horrible. The gel is like trying to apply a crayon and it's so difficult and patchy. The pigmentation and staying power is just fine but the application is terrible. The Accuflex tip does absolutely nothing to help.

2
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