I bought this from a different retailer on a whim before a vacation, wanting to protect my lips while outside in the sun. I have tried other products from the brand, and am always impressed. This is no different.
The texture is so creamy/smooth and moisturizing, but not too greasy - it always absorbs right in. It is less waxy than other lipbalms, and you can tell it has more oils than wax which is good. This is super perfect and has become my new lip balm. Try it, trust me! (Also, mint-vanilla flavor is natural, not overpowering or too sweet. Just right.)