I absolutely LOVE this mask! My thick, extremely curly hair tends to be dry/dry out very easily anyway, and coloring it just makes it worse. Before trying this mask, it would take me about a week of deep conditioning to get my hair back in decent shape after coloring. However, one or two uses of this and my hair is soft, moisturized and conditioned again. Doesn't take much, either. I'd give it 10 stars if I could!