Same formula you love, fresh new look!
Buttery blonde hair with zero brassiness? It’s totally possible. The violet pigment in this shampoo cancels out those harsh yellow tones that usually appear in pale, cool colors. The formula is pH-balanced and sulfate-free, meaning it won’t strip your hue or fade it fast. It also contains deeply nourishing ingredients like avocado oil, wild cherry bark extract, and sea buckthorn seed oil, so you don't have to compromise hydration for color protection.
How to Use
Apply a dime-sized amount to wet hair and massage it into your scalp and strands, making sure it’s evenly distributed. Rinse well with warm water.
Water/Eau/Aqua, Sodium C 14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, Glycol Stearate, Fragrance/Parfum, PEG-7 Glyceryl Cocoate, Sodium Methyl Cocoyl Taurate, Dehydroacetic Acid, PEG-150 Distearate, POLYQUATERNIUM-10, PEG-12 Dimethicone, Citric Acid, Violet External 2 (CI 60730), Disodium EDTA, Prunus Serotina (Wild Cherry) Bark Extract, Hydrolyzed Keratin, Persea Gratissima (Avocado) Oil, Hippophae Rhamnoides (Sea Buckthorn) Seed Oil, Benzyl Alcohol, Propylene Glycol