I have long thick hair, and it dye it once a month. I also blow it dry, straighten it or curl it depending on my mood so I am also doing some kind of damage to it. So I am always looking for a hair mask to help with all that I do with my hair. The stuff has really helped. I put it on my hair once a week. it leaves my hair smelling good, and super soft. I really enjoy the product. I just don't know if its worth the price. I use a leave in conditioner after ever shower that does help a lot with the damage I do. so its a toss up.