Editor's TipEditor's Tip

Our other Jouer obsession? The brand's Jouer Luminizing Moisture Tint. Try it once and you’ll see what we mean.

Jouer

Birchbox Breakdown

When we discovered Jouer, this miraculous balm is the first product we fell in love with — and our affair is going strong. It’s no surprise that we always have a tube of this on hand: it’s deeply moisturizing, smells amazing, and delivers the prettiest hint of sheer pink color. The best part? It minimizes the appearance of fine lines and boosts your lips naturally without that annoying tingly sensation found in so many other plumpers.

How it Works

The key ingredient in this amplifying treatment is Maxi-Lip, which increases blood flow to your lips without any stinging. Beyond looking fuller, your lips will also be well hydrated because of the built-in vitamin E, shea butter, and jojoba oil.

How to Use

Apply to lips as often as desired. This product is great on its own or as a first step before applying lipstick.

INGREDIENTS: POLYISOBUTENE, OCTYLDODECYL STEAROYL STEARATE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, OZOKERITE, BEESWAX (CERA ALBA), BUTYROSPERMUM PARKII (SHEA BUTTER), RICINUS COMMUNIS (CASTOR) SEED OIL, TOCOPHERYL ACETATE, ETHYLHEXYL METHOXYCINNAMATE, ETHYLHEXYL PALMITATE, TRIBEHENIN, SORBITAN ISOSTEARATE, PALMITOYL OLIGOPEPTIDE, ISOPROPYLPARABEN, ISOBUTYLPARABEN, BUTYLPARABEN, FLAVOR (AROMA). MAY CONTAIN (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, 77492, 77499), RED 7 LAKE (CI 15850), YELLOW 5 LAKE (CI 19140)

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

1,513 Reviews
4.3 out of 5 stars
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832
4 Star
455
3 Star
163
2 Star
43
1 Star
20
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Most Helpful Customer Reviews

Leaves lips feeling great
Sampled

I layer this on top of my lipstick. It is so moisturizing and glossy. It doesn't feel gloopy or thick. I had chapped lips due to excessive tissue use for a cold, and this product worked better than some of my usual go-tos. Excellent product!

5
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Love the shine
Sampled

I love this lip product and the shine it gives, it moisturizes and gives a nice glossy look.

5
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love it
Sampled

this product is exactly what i've been looking for. i love lip glosses, and this one has a shimmer that replaces the shine that can be a little immature in a lipgloss. and it feels great! i'm not sure about plumping my lips, but everything else is great!

5
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Great product
Sampled

Loved this. Goes on smoothly and feels great on your lips. Amazing scent too. I would wear it on its own.

4
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Lip Enhancer
Sampled

I thought the product would be just like any other brand, but felt amazing and stayed on VERY well.

5
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Full lips
Sampled

I have full lips so this product did nothing for me. It did help with my lipstick application.

1
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Lip enhancer
Sampled

I love the way this feels and smells. I probably won't purchase due to my obsession with Burts bees that I cannot break BUT I do like it and recommend it :)

5
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Great product
Purchased

Love this lip enhancer! Not sticky or overly shiny. I Can't wait to try it in the tinted version next. A must have.

5
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Jouer Lippies
Sampled

I love this product , it goes on smooth and is not sticky. It has a great texture to it and no taste so its great for everyday and makes my lips soft! Love it!

4
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Pretty!
Sampled

I'm not sure about the plumping factor, but I sure love this as a lip balm! Pretty shine, nice scent, and very moisturizing.

5
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