I've very recently begun my search for a new lipstick after my long wearing lipstick shade I received from Birchbox as a sample ran out (and I found it was a limited edition). I had tried several brands at comparable price points and I could not get over how much some literally hurt to wear. My lips would be screaming at the end of the week, being so dry that I actually had to purchase some new lip treatments just to get them healthy again. I thought that I would never find a lipstick that worked for me, and I don't like the sticky feeling of glosses or the marks they leave on drink ware. Products that were sold as medium coverage with hydration also lacked staying power. Then I decided to try liptensity from MAC. Although the price point is high-I cannot recommend these enough. I purchased "driftwood" and love it! These are also slightly scented vanilla (at least to me) that is identical to the scent that is found in MAC lipglass products. This was a bonus since I cannot stand the "makeup smell" of some lipsticks. The pigmentation is incredible. One swipe gives you full coverage. Other reviewers have commented on how easy these are to apply. Yes, its true. You can confidently apply without have a mirror or a handful of tissues nearby. Additionally, the lipstick feels secure on your lips. Its not going to get on your teeth or be easily smudged. It's also very comfortable to wear, which I cannot stress enough. Really phenomenal formulation that is well worth the price.