I have been having problems lately finding lipsticks that don’t bleed. I have been sticking with glosses b/c of this problem. I wore this lippy to a special function and was THRILLED when, after dinner, I checked it in the mirror and the pigment was still strong and best of all, no bleeding. I knew right then I had to have a full tube. FWIW, I am blond, have hazel eyes, blue undertones, and am very fair-skinned. This cherry color KILLED it. I may even try a second color when I order the Cherry.