I was searching for a natural lipstick that did not contain beeswax (I'm allergic to it), and came across this product. It is my new favorite lipstick! I ordered the Coquette color, and it is a rich, saturated, coral red color. The lipstick goes on even and lasts through my morning cup of coffee. It has a matte finish, but does not dry out the lips. Add lipgloss over it for shine. I also like the scent of the 100% Pure lip glaze. Because it contains fruit pigments, the lipstick has a light, fruity scent to it, which is pleasant. 5 Stars!!