Editor's TipEditor's Tip

It isn't waterproof, but it certainly has staying power. No need to reapply before post-work cocktails.

Benefit Cosmetics

Birchbox Breakdown

This longtime favorite has an oversized wand and superdark formula to give you ultra dramatic lashes. The famously big, bodacious brush coats lashes with the ultra-black formula, creating volume and thickness.

How to Use

Starting at the roots, apply in a back-and-forth motion to create depth. Then, if you like, add extra coats for length.

Water (Aqua), Iron Oxides (CI 77499), Beeswax (Cera Alba), Paraffin, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Polybutene, Triethanolamine, Hydroxyethycellulose, Phenoxyethanol, Blyceryl Distearate, Acacia Senegal Gum, Glyceryl Stearate, Panthenol, Sodium Polymethyacrylate, Methylparaben, Glycerin, Butylparaben, Ethylparaben, Isobutylparaben, Propylparaben, Simethicone, Citric Acid

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

586 Reviews
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311
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153
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76
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31
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15
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Most Helpful Customer Reviews

I love it!

This is my go to mascara. It looks nice, not clumpy and stays put. Def a fan! The price is right as well.

5
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Not the best
Purchased

It goes on very nicely but flakes and smudges badly.

3
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Looks good, but doesn't last.
Purchased

This is a good, natural looking mascara for every day use. However, it does not give me near the volume or drama that I look for in a mascara that could transition from day to night. Also, it tends to flake or smear off by the end of the day so you can't count on it during a long day unless you plan to reapply halfway through the day. I don't hate it, but I probably won't purchase it again.

3
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Almost Perfect
Purchased

This is great classic mascara! It's lengthening, volumizing, and has deep pigments. I struggle sometimes with clumps from excess product on the end of the wand, but it's easy enough to fix before the product dries. I think with a little brush or tube tweaking it could be perfect. When I'm down with this tube I'll probably try Benefit's They're Real mascara.

4
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Good mascara

Good basic mascara. Doesn't irritate my eyes, doesn't clump, and I love the wand. My lashes look really great with two coats.

4
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Amazing !!!

This is one of my favorite mascara's in the world! I've been using it for 10 years now! My eyes are usually sensitive to cheap mascara. But I have no issues !

5
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best

this is one of their best mascaras I love it I love the one I love how it makes my lashes thick and long it's just an amazing mascara

5
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Not my favorite

Not a bad mascara. It goes on nicely, does not clump up... But it gives little to no volume for those of us who have short lashes. Also, not waterproof.

3
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Best mascara I've ever used!

This mascara is great if you just want a simple look, or if you want dramatic full lashes! You can keep building on without the mascara clumping or looking unnatural. Every since I found this mascara I have not gone back to any other brands!

5
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Great Formula
Purchased

I Love this Mascara. Got a sample of it in a box and used the entire thing up. It has a great application brush. Also has a great formula that doesn't cause really bad clumping and doesn't flake.

4
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