I rarely wear red lipsticks (pretty fair skin) but have grown to love this one as my favorite night-out shade! It's just bright enough to be off the beaten path for red, and provide that pop of color. Makes a big difference in pictures, since I usually go for muted lips. This is why we get samples, people! To try things we never would, and this one has changed my view of lip shades. Just ordered the full size because my mini ran out! It does wear off fast if you're eating b/c it's very moisturizing, but overall the color last is medium in my book. Definitely have to reapply through the night, but it's easy to apply as red lipsticks go.