Editor's TipEditor's Tip

Top off your stay-all-day shadow with sculpted brows, using Smashbox Cosmetics Brow Tech To Go.

Smashbox Cosmetics

Birchbox Breakdown

If we can keep going strong through our busy schedules, from early morning coffee to late-night cocktails, you’d think our eye shadow could do the same—yet by mid-afternoon (if we’re lucky) it’s smudged, creased, or gone altogether. This primer keeps shadow picture-perfectly in place for a full day. After all, you never know when the perfect moment for a selfie will present itself.

How to Use

Smooth a thin layer onto clean lids with fingertips. After 30 seconds, brush on shadow in whatever look you please.

Please contact Customer Service (877) 487-7272 for ingredients.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

Best shadow primer, possibly EVER.

I've tried a bunch of eye shadow primers, but this one really knocked my socks off.

I only had to use the tiniest bit on each lid so the sample size I got has lasted, virtually, forever. This stuff kept my drag-queen makeup on at the club for hours - through dancing and sweating and bad decisions. Not once did I need a touch up. I'm pretty sure had I passed out in my makeup, I would have had flawless eye shadow in the morning.

I have started using this daily before I put on my toned-down work mug, and after 8 hours in the office, my shadow is still perfect (and - full disclosure - I get super oily, so to not crease is a miraculous accomplishment).

In summary, I'll be using this forever.

5
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LOVE THIS STUFF

I have been raving about this product ever since I bought it. It has a silky feel that's easy to smooth over your eye and only take a minute to dry before you apply your eye shadow. It comes out thick, but a very little goes a loooong way. This tube will last for months and months. It keeps your eye shadow in place literally ALL day! Best eye shadow primer on the market, hands down.

5
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Ridiculously good.

I cannot sing the praises of this primer enough.

I have deep set eyes and oily lids, so I've tried a million different primers trying to keep my eyeshadow on for more than 5 minutes. This is the only one that really delivers.
I mean.. I went on a 5 hour hike in the rain, and my eyeshadow was perfect afterwards. I've taken showers without my eyeshadow coming off. It's ridiculous.

You don't need much, either - in fact I think it works better if you only use a small amount - so one tube goes a long way.
Amazing.

5
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This Primer Works Miracles

I have extremely oily eyelids (I guess that's a thing?) and all my eye makeup fades after a few hours. I've had no solution for this for YEARS. I read the reviews and tried this. It works amazing! My eyeshadow doesn't budge. My eyeliner stays about 99% of the time. I've never used a shadow primer before, so I'm in awe of how awesome this product works. If anyone has a better recommendation, let me know. But for me, this primer is a miracle worker and I'm no longer self conscious and looking in the mirror all the time to fix my melting eye makeup. I love this product!

4
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Amazing!

This product is AMAZING! I used to use the regular concealer-like primer from Smashbox and it tended to get sort of cakey. This one is so smooth and you only need a tiny dot to cover the whole eye area! There is no pigment and it lasts all day!

5
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Good but not my favorite
Purchased

I bought this eyeshadow primer because I have extremely oily eyelids and no eye makeup will stay on for very long. It sounded like a miracle product from all the reviews so I had to try it. This works pretty well but it makes it harder to actually apply and blend eye shadow and it still only lasts about 6-8 hours for me. There are other primers I've tried that have worked a lot better. I wouldn't buy this again.

3
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Amazing

This stuff is amazing. My eyeshadow stuck so well that it took effort blending it. It won't come off all day until I want it to. This is a miracle product, especially for my aging eyelids.

5
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It works! It really really really works!
Purchased

I'm always cynical when it comes to beauty product claims. I figured 24 hours was marketing speak for 6 hours if you're lucky. This product really lived up to it's name! I've been using it for over two weeks now and yup, 24 hours is right. My cream, gel, pencil, and powder liners have been put tho the test with the primer. They look just as good as when I applied them at 6 am as when I washed them off at midnight and there were a few times where I fall asleep before washing my face and yup, 24 hours later my eyeliner did not budge and I had to break out eye makeup remover to get going for the day. My powder shadows didn't crease either. The other thing I'm trying to figure out is how to blend shadows while using the primer. That primer really locks that powder in there and it's been difficult of me to blend, but I'd rather have eyeshadow that stays put than perfectly blended eyeshadow that's out the door four hours later.

5
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Love this product
Purchased

This product is amazing! I actually use it all around my eyes from the corners to the under eye area and it keeps eyeliner and eye shadow in tact all day. By the time I take my eye makeup off in the evening it looks that same as if I put it on that morning. Minimal touch ups needed with this product and a little goes a long way. Love it!

5
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Good product
Purchased

I like this product. It really absorbs and really does keep shadow in place all day. I have never used a shadow primer before, but I can't complain about this one! I haven't noticed any creasing or smudging of my eyeshadow at all. Glad I made this purchase!

4
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