Editor's TipEditor's Tip

Top off your stay-all-day shadow with sculpted brows, using Smashbox Cosmetics Brow Tech To Go.

Smashbox Cosmetics

Birchbox Breakdown

If we can keep going strong through our busy schedules, from early morning coffee to late-night cocktails, you’d think our eye shadow could do the same—yet by mid-afternoon (if we’re lucky) it’s smudged, creased, or gone altogether. This primer keeps shadow picture-perfectly in place for a full day. After all, you never know when the perfect moment for a selfie will present itself.

How it Works

This primer has proven itself under both the bright lights of the photo studio and the wear-and-tear of everyday life. With its help, shadow stays put for 24 hours. It resists sweat, heat, and humidity to prevent color from creasing, smearing, or disappearing.

How to Use

Smooth a thin layer onto clean lids with fingertips. After 30 seconds, brush on shadow in whatever look you please.

Please contact Customer Service (877) 487-7272 for ingredients.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

17 Reviews
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Most Helpful Customer Reviews

Amazing!

This product is AMAZING! I used to use the regular concealer-like primer from Smashbox and it tended to get sort of cakey. This one is so smooth and you only need a tiny dot to cover the whole eye area! There is no pigment and it lasts all day!

5
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Good but not my favorite
Purchased

I bought this eyeshadow primer because I have extremely oily eyelids and no eye makeup will stay on for very long. It sounded like a miracle product from all the reviews so I had to try it. This works pretty well but it makes it harder to actually apply and blend eye shadow and it still only lasts about 6-8 hours for me. There are other primers I've tried that have worked a lot better. I wouldn't buy this again.

3
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Amazing

This stuff is amazing. My eyeshadow stuck so well that it took effort blending it. It won't come off all day until I want it to. This is a miracle product, especially for my aging eyelids.

5
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It works! It really really really works!
Purchased

I'm always cynical when it comes to beauty product claims. I figured 24 hours was marketing speak for 6 hours if you're lucky. This product really lived up to it's name! I've been using it for over two weeks now and yup, 24 hours is right. My cream, gel, pencil, and powder liners have been put tho the test with the primer. They look just as good as when I applied them at 6 am as when I washed them off at midnight and there were a few times where I fall asleep before washing my face and yup, 24 hours later my eyeliner did not budge and I had to break out eye makeup remover to get going for the day. My powder shadows didn't crease either. The other thing I'm trying to figure out is how to blend shadows while using the primer. That primer really locks that powder in there and it's been difficult of me to blend, but I'd rather have eyeshadow that stays put than perfectly blended eyeshadow that's out the door four hours later.

5
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Love this product
Purchased

This product is amazing! I actually use it all around my eyes from the corners to the under eye area and it keeps eyeliner and eye shadow in tact all day. By the time I take my eye makeup off in the evening it looks that same as if I put it on that morning. Minimal touch ups needed with this product and a little goes a long way. Love it!

5
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Good product
Purchased

I like this product. It really absorbs and really does keep shadow in place all day. I have never used a shadow primer before, but I can't complain about this one! I haven't noticed any creasing or smudging of my eyeshadow at all. Glad I made this purchase!

4
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Great primer
Purchased

A little goes a long way . I like that it doesn't change the color of your eyeshadow . I've followed what everyone else says and wait 30 seconds before applying my eyeshadow . Ive had no problems with it . It keeps my eye shadow on and doesn't crease all day .

5
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Smooth and silky finish!

This is by far my favorite primer- it goes on smooth and silky, leaving your skin looking like a perfect palette for the decorating! Requires less foundation to cover and lasts all day without creasing or caking... a must-have for any beauty lover!

5
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Favorite Eye Primer
Purchased

I disliked this product at first, but the trick is to make sure that the product has time to dry before applying your eyeshadow. This is now my go-to eye primer.

4
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Love it
Purchased

So thank you for all your reviews it helped me find this product. I agree, you must let it sit for a bit for best results. It is also true, as someone said, that if you make a mistake you might be disappointed. Meaning it is difficult, but not impossible, to repair. Had no trouble removing with my usual cleansing product. I would just say a little bit goes a long way. I felt like it was too little so I added more but it really wasn't necessary. I was amazed that at the end of the day, I look tired but my eye make up looks great! Amazing.

5
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