This product has totally changed my makeup life. I am quite basic with my everyday makeup usually, I think mostly because I had a hard time finding natural looks that would stay on. I have a dry/oily skin. Eye makeup would never stay on correctly, and end up rolled up in my eyelid creases. So disgusting! For that reason, I always shy away from eyeshadows. Well, no more with this little gem! It works SO well. I was dubious, but this product has never failed me. I apply a thin layer all over my eyelid, and a spread it out around as well (a little under the eye too). Hours later, even in the heat of the New York summer, I come home and my eyeshadows have not moved one bit. This thing is magic.