Editor's TipEditor's Tip

Top off your stay-all-day shadow with sculpted brows, using Smashbox Cosmetics Brow Tech To Go.

Smashbox Cosmetics

Birchbox Breakdown

If we can keep going strong through our busy schedules, from early morning coffee to late-night cocktails, you’d think our eye shadow could do the same—yet by mid-afternoon (if we’re lucky) it’s smudged, creased, or gone altogether. This primer keeps shadow picture-perfectly in place for a full day. After all, you never know when the perfect moment for a selfie will present itself.

How to Use

Smooth a thin layer onto clean lids with fingertips. After 30 seconds, brush on shadow in whatever look you please.

Please visit info.birchbox.com to inquire about ingredients.

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83 Reviews
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Most Helpful Customer Reviews

Best shadow primer, possibly EVER.

I've tried a bunch of eye shadow primers, but this one really knocked my socks off.

I only had to use the tiniest bit on each lid so the sample size I got has lasted, virtually, forever. This stuff kept my drag-queen makeup on at the club for hours - through dancing and sweating and bad decisions. Not once did I need a touch up. I'm pretty sure had I passed out in my makeup, I would have had flawless eye shadow in the morning.

I have started using this daily before I put on my toned-down work mug, and after 8 hours in the office, my shadow is still perfect (and - full disclosure - I get super oily, so to not crease is a miraculous accomplishment).

In summary, I'll be using this forever.

5
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Keeps my makeup on all day!
Purchased

I've been using various eye shadow primers for sometime now, and some have been better than others. The Smashbox primer is fantastic! It's kept my eye make up on for the entire day and looks as great as it did this morning before I left for work! That's a win. There are a lot of days that I get home and my eye makeup is no where to be found. Definitely will repurchase!

5
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Works Great and Lasts Forever

I've tried several eyeshadow primers and this one worked the best for me . At first I thought the tube was pretty small, until I realized that you don't need a lot and a little bit goes a long way. Would definitely recommend this to friends and I plan on purchasing another tube as soon as the first one is empty. Good job Smashbox!!

5
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Flawless Perfection

Goes on smoothly, is very lightweight, and keeps your eye shadow impeccable. I discovered this when a make up artist applied it for my wedding make-up application - and my eye makeup stayed picture-perfect through the ceremony, reception, & after party. I do not lavish 5 stars upon many products, but this will always have a place in my make up bag.

5
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Exactly what you need
Purchased

This is a great primer! Really makes eye shadow make-up pop! Dont need to use a lot to get great results.

5
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New favorite

At first I didn't understand the point of a primer for my eyelids, but after using this I'm hooked. My eyeshadow game is on point! No fading, or rubbing off. This little product works miracles.

5
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love it

i love this product more than i can describe! i highly recommend it. i have seen so many beauty gurus use this product and i received it in a sample size and just had to buy the full size. 10/10

5
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Awesome

This primer keeps your shadow on for hours and the color pops. All thats needed is a small amount. Its amazing!

4
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love this!!

In love with product! by far my favorite eye shadow primer. goes on smoothly and has amazing coverage. will definitly be recommending this product!!

5
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Awesome

Love this primer. Only need a little bit of product on each eye for sufficient prime. Makes colors pop and last all night. Love this product

5
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