Editor's Tip Editor's Tip

Top off your stay-all-day shadow with sculpted brows, using Smashbox Cosmetics Brow Tech To Go.

Smashbox Cosmetics 24 Hour Photo Finish Shadow Primer

0.41 oz.

Availability: In stock


Birchbox Breakdown

If we can keep going strong through our busy schedules, from early morning coffee to late-night cocktails, you’d think our eye shadow could do the same—yet by mid-afternoon (if we’re lucky) it’s smudged, creased, or gone altogether. This primer keeps shadow picture-perfectly in place for a full day. After all, you never know when the perfect moment for a selfie will present itself.

How to Use

Smooth a thin layer onto clean lids with fingertips. After 30 seconds, brush on shadow in whatever look you please.

Please visit www.smashbox.com to inquire about ingredients.

More for You!

Product Reviews & Sample Feedback

106 Reviews
4.6 out of 5 stars
5 Star
4 Star
3 Star
2 Star
1 Star
my profile
people who
Skin type
Skin tone
17 & under
55 & over

Most Helpful Customer Reviews

This Primer Works Miracles

I have extremely oily eyelids (I guess that's a thing?) and all my eye makeup fades after a few hours. I've had no solution for this for YEARS. I read the reviews and tried this. It works amazing! My eyeshadow doesn't budge. My eyeliner stays about 99% of the time. I've never used a shadow primer before, so I'm in awe of how awesome this product works. If anyone has a better recommendation, let me know. But for me, this primer is a miracle worker and I'm no longer self conscious and looking in the mirror all the time to fix my melting eye makeup. I love this product!

Was this review helpful to you? Yes | No 8 of 8 found this review helpful. Was this review helpful to you? Yes | No
It works! It really really really works!

I'm always cynical when it comes to beauty product claims. I figured 24 hours was marketing speak for 6 hours if you're lucky. This product really lived up to it's name! I've been using it for over two weeks now and yup, 24 hours is right. My cream, gel, pencil, and powder liners have been put tho the test with the primer. They look just as good as when I applied them at 6 am as when I washed them off at midnight and there were a few times where I fall asleep before washing my face and yup, 24 hours later my eyeliner did not budge and I had to break out eye makeup remover to get going for the day. My powder shadows didn't crease either. The other thing I'm trying to figure out is how to blend shadows while using the primer. That primer really locks that powder in there and it's been difficult of me to blend, but I'd rather have eyeshadow that stays put than perfectly blended eyeshadow that's out the door four hours later.

Was this review helpful to you? Yes | No 4 of 4 found this review helpful. Was this review helpful to you? Yes | No
A small amount goes a lot way

This stuff is great! I only need a thin layer of this shadow primer on my lids to do the job. I have noticed this primer does a better job than some other primers I have used. My shadow colors come out brighter with more pigmentation. The colors look more even and go on so smooth. My shadow never creases, and I wear it for 12 hours+. I highly recommend this as a staple in your makeup routine!

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
This product has changed my makeup life

This product has totally changed my makeup life. I am quite basic with my everyday makeup usually, I think mostly because I had a hard time finding natural looks that would stay on. I have a dry/oily skin. Eye makeup would never stay on correctly, and end up rolled up in my eyelid creases. So disgusting! For that reason, I always shy away from eyeshadows. Well, no more with this little gem! It works SO well. I was dubious, but this product has never failed me. I apply a thin layer all over my eyelid, and a spread it out around as well (a little under the eye too). Hours later, even in the heat of the New York summer, I come home and my eyeshadows have not moved one bit. This thing is magic.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Best ever primer

I had never used a shadow primer prior to receiving a sample of Smashbox's primer in a monthly BirchBox. I loved it and just had to order -- oops, it was out of stock initially, which shows just how wonderful this primer is in doing its job! Now I have the full sized, but hope in the future I get another sample size to use when traveling!

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No