Editor's TipEditor's Tip

Top off your stay-all-day shadow with sculpted brows, using Smashbox Cosmetics Brow Tech To Go.

Smashbox Cosmetics

  • 4.5 out of 5 stars, based on 29 Reviews 29 Reviews Write a Review
  • $20.00
  • 0.41 oz.   
  • Availability: In stock

    $20.00

Birchbox Breakdown

If we can keep going strong through our busy schedules, from early morning coffee to late-night cocktails, you’d think our eye shadow could do the same—yet by mid-afternoon (if we’re lucky) it’s smudged, creased, or gone altogether. This primer keeps shadow picture-perfectly in place for a full day. After all, you never know when the perfect moment for a selfie will present itself.

How to Use

Smooth a thin layer onto clean lids with fingertips. After 30 seconds, brush on shadow in whatever look you please.

Please contact Customer Service (877) 487-7272 for ingredients.

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29 Reviews
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Most Helpful Customer Reviews

This Primer Works Miracles

I have extremely oily eyelids (I guess that's a thing?) and all my eye makeup fades after a few hours. I've had no solution for this for YEARS. I read the reviews and tried this. It works amazing! My eyeshadow doesn't budge. My eyeliner stays about 99% of the time. I've never used a shadow primer before, so I'm in awe of how awesome this product works. If anyone has a better recommendation, let me know. But for me, this primer is a miracle worker and I'm no longer self conscious and looking in the mirror all the time to fix my melting eye makeup. I love this product!

4
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Only a dab will do
Purchased

I have oily monolids, so I have needed a product that would keep shadow and eyeliner in place. After a number of days of trial and error, I found that you need only the very slightest amount to keep everything set. Having never been able to use anything but waterproof liquid eyeliner, I am excited to be able to use creamy pencils now!

5
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Makes powder shadow stay all day!

My powder eye shadow looks perfect after 12+ hours. Normally shadow only lasts a few hours before it wears off or migrates into my eyelid creases. This primer fixed that!
I only need to use a tiny bit and I "melt" it onto my palm before wiping onto my lids.

5
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Amaxing

This stuff is amazing! My eyeshadow and liner stays on ALL day long and looks exactly the same as I put it on in the morning. I didn't expect much from this stuff, but it really is amazing. I got a sample, which is huge and I'll be buying the full size when I'm done!

5
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Good product!

Creamy not heavy. Stays on all day and night. Feels good.

5
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Not a fan

This product is REALLY thick and feels gross on my eye lids. Also, after applying some eye shadow and messing up a little bit, it was really hard to fix my eyeshadow. I understand that that feature is supposed to be a pro for this product, but for someone who isn't a pro at putting on shadow it's horrible. It may keep shadow in place, but it also may make your eyes feel ugly all day.

1
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Awful Just Awful

As someone who loves Smashbox, I loathe this product. I love makeup and would recommend Laura Gellar, Benefit, or even NYX primer rather than this one.

It cakes up, does not go on evenly -- even with a beauty blender -- It does not compliment makeup application on any level. I thought at first it was my brushes because they were not fully dried when I was using them with this product, but even with dried brushes this product is horrible.

My friends who tend to be low maintenance or have limited makeup knowledge hate this product when they were given it as a sample.

1
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Best shadow primer, possibly EVER.

I've tried a bunch of eye shadow primers, but this one really knocked my socks off.

I only had to use the tiniest bit on each lid so the sample size I got has lasted, virtually, forever. This stuff kept my drag-queen makeup on at the club for hours - through dancing and sweating and bad decisions. Not once did I need a touch up. I'm pretty sure had I passed out in my makeup, I would have had flawless eye shadow in the morning.

I have started using this daily before I put on my toned-down work mug, and after 8 hours in the office, my shadow is still perfect (and - full disclosure - I get super oily, so to not crease is a miraculous accomplishment).

In summary, I'll be using this forever.

5
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LOVE THIS STUFF

I have been raving about this product ever since I bought it. It has a silky feel that's easy to smooth over your eye and only take a minute to dry before you apply your eye shadow. It comes out thick, but a very little goes a loooong way. This tube will last for months and months. It keeps your eye shadow in place literally ALL day! Best eye shadow primer on the market, hands down.

5
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Ridiculously good.

I cannot sing the praises of this primer enough.

I have deep set eyes and oily lids, so I've tried a million different primers trying to keep my eyeshadow on for more than 5 minutes. This is the only one that really delivers.
I mean.. I went on a 5 hour hike in the rain, and my eyeshadow was perfect afterwards. I've taken showers without my eyeshadow coming off. It's ridiculous.

You don't need much, either - in fact I think it works better if you only use a small amount - so one tube goes a long way.
Amazing.

5
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