Editor's TipEditor's Tip

Complement your new look-at-me lashes with W3LL PEOPLE's high-impact Elitist Mineral Shadows.

W3LL PEOPLE

Birchbox Breakdown

From splurging on extensions to stocking up on our favorite drugstore falsies, we go to great lengths to get the kind of lashes we wish we were born with. Now, thanks to W3LL PEOPLE’s all-natural, pro-grade formula, we can take our less-than-fluffy natural lashes to new extremes without subjecting them to harsh chemicals or dyes. The clump-resistant wand lifts and separates lashes, while the nutrient-rich formula coats them with luxe, glossy color.

How it Works

Pigment-rich minerals add color, while a signature blend of organic palm and sunflower extracts nourish and plump up wimpy lashes. The unique cascade brush shape precisely separates each lash while depositing the perfect amount of product to add length and thickness for a big, bold, highly defined look.

How to Use

Gently wiggle the wand back and forth from the roots to the tips of lashes. Repeat if desired for added length and thickness.

Cera Alba (Beeswax)*, Stearic Acid, Copernicia Cerifera (Brazil Wax), Cera/Copernicia Cerifera (Carnuba Wax)*, Castor Isostearate (Castor Oil), Beeswax Succinate, Dehydroacetic Acid, Glyceryl Stearate, Glycerin, Benzyl Alcohol, Palm Glycerides, Tocopherol, Helianthus Annus (Sunflower) Seed Oil, Geraniol, Limonene. May Contain + / - : ci77499 (Iron Oxide); *Certified Organic

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

45 Reviews
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Most Helpful Customer Reviews

Unfortunately, the worst
Purchased

Although I have purchased other products from this company and was quite pleased with them, I have to say that this was actually the worst mascara that I have tried in recent memory.

Finding a good mascara (and for that matter eye liner), that doesn't leave on looking like a raccoon before the day is out is always a challenge. As it can be hard to tell if it is the mascara or eyeliner that may be the culprit, I opted to try this product without any eyeliner during my first use, so that I would have a clear idea of how smudge proof it might be.

Unfortunately, this mascara was leaving traces of itself both above and below my eyes from basically right after it had been applied (but should have had time to dry) until I used eye make-up remover to take it off for the second time the next morning!

I checked it at every opportunity, found that it had smeared, cleaned the area up, only to check it again in an hour or so, to find the same result. I truly can't recall ever having a mascara that was quite that bad. I believe that with every blink, the color dislodged...while at the same time, some managed to cling on enough that my evening cleaning didn't remove all traces of it and I was confronted with raccoon eyes again in the morning.

Very disappointing, especially as I mentioned, I have purchased other products that I was pleased with, which is why I decided to give it a try in the first place.

3
Was this review helpful to you? Yes | No 9 of 12 found this review helpful. Was this review helpful to you? Yes | No
SO impressed

I got a preview sample of this and it is AMAZING. So much more impressive than any other natural mascara. I didn't have high hopes for it, but I was wrong. It makes lashes super long and super black. It dries well, wears well, layers well, and doesn't smudge. Also there's no weird smell like a lot of other "natural" mascaras.

Seriously I have tried every high end mascara on the market (YSL, Guerlain, Givenchy, Dior, Chanel) and this one takes the cake.

5
Was this review helpful to you? Yes | No 4 of 4 found this review helpful. Was this review helpful to you? Yes | No
Love this mascara

I adore this mascara. My top priority was finding a mascara with safe ingredients that actually worked. This fits the bill perfectly. It smells good, separates every lash, and comes off with just a bit of work with makeup remover. The one downside is that it smudges if I accidentally rub my eye. For the benefit of knowing I'm using ingredients near my eyes that are safe, it's well worth it.

4
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Best natural mascara
Purchased

I love natural products and this is by far the best mascara with natural ingredients out there

5
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Current Favorite!

I've been using this brand since the mascara launched and I LOVE it! I have very fair lashes, and the wand really gets all the little lashes. It never flakes or irritates my eyes and most importantly, it looks great!

5
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extra smooth

Great mascara! goes on super smooth and does not leave clumps. Lasts all day without smudging. Love this product! Would reccomend this!

4
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great!
Purchased

if your looking for a quality natural product this is it! i switched to using this from the 100% pure pigment mascara and love this one and now its all ill use!

5
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Love at first, but on second thought
Purchased

I love W3LL People. Love their mission, love all natural, love supporting american companies - but it flakes off on me throughout the day. I wish they had a waterproof kind!! AH!

4
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My new favorite mascara

I purchased this mascara on a whim when I was out of the mascara I had been using and am so happy that I did. It provides great definition and lengthens very well. It provides your eyelashes with just the right pop. On a daily basis, I stick to a pretty simple beauty routine and this mascara has become a key part of that routine.

4
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Very good all natural product
Purchased

It is hard to know what organic or all natural products are worth the cost. I would say that this mascara is worth a try! I was thrown off guard when I unscrewed the cap and saw the skinny wand but I was very eased with the results. After only 2-3 swipes with the wand I felt my lashes were full and long and the color lasted all day without smearing.

5
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