Wow, when I first tried this, I just loved the "wet look" it gave your lips and used it everyday... Then I noticed! After using, it softens your lips, smooths them out and gives them a great moist look - any dryness they may have had is gone! What a great product! I even purchased an additional one so now I have one to carry in my purse as well as one to keep at home with my makeup kit! Great stuff!