I've used Malin+Goetz lip balms before from a Delta amenities kit when traveling and it was a decent moisturizer, so I decided to jump in and purchase the mojito after reading reviews. It has a very nice and light flavor/scent, not too overpowering. However, its staying power is not present. I still find the need to reapply every hour or two, but based on reviews I was thinking this would last all day. I prefer the Dr. Lipp sample that I've received from Birchbox previously - that truly has staying power!