I know it seems pricey but it's SO worth it. I absolutely love it and you only have to use it once a day unlike others that have to be reapplied constantly. It's nice cause it's glossy but it's really a moisturizer, also a little goes a long way. A tube can last a couple months. Leaves your lips sooo smooth! My absolute favorite, got it in a box once and will never buy anything else. I probably sound like a paid advertisement but it's honestly just that great!