Editor's TipEditor's Tip

To keep your shade spot-on even as you wash, scoop up Nexxus Vibrancy Retention Shampoo and Nexxus Vibrancy Retention Conditioner.

Nexxus®

Birchbox Breakdown

After we color our hair, we worry about washing our new hue into oblivion. To avoid that brassy, faded, too-long-since-the-salon look, we can now prep our strands before we shampoo with this lightweight pre-wash primer. The oil-based formula seals the hair shaft, so water can’'t penetrate into strands and fade color. A few pumps of the sulfate-free treatment will leave you protected—while nourishing strands to prevent breakage.

How to Use

Prior to showering, dispense 2–5 pumps of primer into palm (longer or thicker hair may require more). Massage into dry hair, starting at the tips and working up.

Cyclopentasiloxane, Cyclohexasiloxane, Dimethiconol, Phenyl Trimethicone, Cocos Nucifera (Coconut) Oil, Aminopropyl Dimethicone, Fragrance (Parfum), Dimethicone Crosspolymer, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Argania Spinosa Kernel Oil, Phalaenopsis Amabilis Extract

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Most Helpful Customer Reviews

Because who doesn't want to add MORE time to their morning routing?
Sampled

Well, apparently, I don't. This was a total waste of time. I understand the concept, but why not just put a colour protectant IN your shampoo. Save everyone time and shower shelf space.

1
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I don't even understand the idea
Sampled

So...am I getting my hair clean so I can wash it, or keeping it from getting clean when I wash it? Either way, no thank you. Turns out it is the 2nd, if I wanted to coat my hair, I could just not wash it. Duh.

1
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Not for me
Sampled

I liked the way this smelled and was hoping it would work for me, but it didn't. It left my hair feeling heavy and oily feeling so I won't be purchasing this.

1
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YUCKY
Sampled

I am a Nexxus fan. I typically like their products but this line is terrible. It was greasy and the process is awkward. The shampoo did not suds up and the conditioner could not penetrate after that terrible oil treatment. I had to re-wash my hair. I was super disappointed and downright disgusted.

1
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Awful!

If I could give zero stars I would. This has to be the absolute worst hair product I have EVER used. Why would I want to repel water before washing my hair? I used as directed in conjunction with the shampoo and conditioner that came in the three-pack of foils. After it dried my hair was a stiff and greasy/oily mess. Usually you can't tell if a product works for you from a tiny foil packet, but I know with 100% certainty I would NEVER use this again and wouldn't recommend it for anyone. Major FAIL.

1
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Who reviewed this?

I can't imagine who reviewed this at Birchbox and thought others would love it. Putting this grease on my hair (NOT my roots) because I shampooed was weird. Why do I want to repelled water when I need to wash my hair? Well, it repelled the shampoo as my hair didn't suds up at all. My hair was terribly greasy the rest of the day. Terrible product. Got to a salon to get better color, do not use this.

1
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super sticky
Sampled

I didn't like this product. It was super sticky and made my hair feel super oily. It was very watery so I was surprised by just how sticky and goopy it was.

2
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Meh.......
Sampled

I like to swap out my shampoo/conditioner every so often. This was my first time using a primer before shampooing. I like the nexus brand. I couldn't tell if this did anything to protect or extend the life of my highlights. I this may be a product that I need to use more often to get the benefit from.

1
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I used this wrong but I still like it
Sampled

I did not use this product as directed. It is supposed to be some sort of "primer" for shampoo. I used it after shampooing on damp hair and combed it through. I felt like after blow drying my color was really vibrant. I used in conjunction with the shampoo and conditioner so I am not sure which product if any one was specifically responsible, but I loved the results.

5
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great primer
Sampled

i dont use Primer too often but i really liked this one. I noticed my color held better when i used it

5
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