I've been trying to incorporate more ingredient-conscious cosmetics into my routine and when it came to makeup must-haves, my mascara was the last item to upgrade. I was really pleasantly surprised by this mascara. Like other reviewers, I found that the brush wasn't the greatest ever, but I do really love how this feels. It doesn't get too clumpy and it doesn't flake off like some drug store brands I've been using. The biggest plus, I've found, has been that my lashes remain really soft when using this. I don't have stiff, spiky lashes anymore and that's great!