My face, especially my forehead, has been super dry and flaky all winter - I'm running a humidifier in my bedroom, I'm slathering on moisturizer 3 times a day, and this product is the first thing that has kept my forehead flake free for the whole work day! I use it at night before applying moisturizer, and I think it's helping all the dead skin slough off so that the moisturizer soaks in to the healthy skin. It leaves a very slight layer of oil on my skin, so if you have naturally oily skin you may not like this product, but for me it actually feels like it's adding a layer of nourishment and protection from the dry air. I've also found that when I do have a blemish, this product seems to really speed up healing. I prefer this over the pre-soaked pads, since I can control the amount of product I'm using much easier, and I can pick my own applicators. Also, love that it's available at Target, so in a pinch I can pick up more right away - though the price is the same here, so might as well get some Birchbox points for my purchase if I can!