I got a sample of the rose color and have found myself reaching for it again and again. First, the application has this great chisel shape that helps apply to the Cupid’s bow with precision. Next, it goes on creamy but not goopy. It’s not matte, but it does last a long time. It does transfer to cups because it is creamy. The finish seems just right to me: lips look moist but not too glossy. It has a pleasing odor and taste as well. I also use it as a blush.