Well, Im pleasantly surprised with this cute versitile lip and cheek balm. First, the cute compact w/mirror drew me in. A+ The balm itself leaves a slight berry tint. Its not Red, Red like in the photo. but, does leave a very nice pinky mauve color. When first applied, the balm has a slight ecfoliant but, is just enough, that when rubbing your lips together, esfoliates then and soon melts leaving your lips smooth and comfortably hydrated. The color and balm stayed on my lips for a couple hours but fading as time went by but, I could still feel the balm for several hours doing its job. The 40 SPF was another reason I bought this balm verses any other SPF balm. Ive had my eye on it. The compact w/mirror is cute as it can be! Applying with fingers isnt usually my route to apply lip balm but, if you want this cute product, its what you have to do. As far as a cheek color or balm, I kinda get it. 2017 is s year for glossing eyelids, cheeks, lips and high points of your face. Although, I wont be using this on my cheeks because of the slight exfoliant. Its free of parabens and synthetic fragrance, and oxybenzone. Its ingredients arent harmful. SooperGoop always has acceptable ingredient standards. I purchase other products from this brand. Its worth the little splurge, to throw in your bag and will be perfect at the beach! I dont regret my purchase and its just as described except the color. Its not Red. and the formula isnt hard, its soft but not goopy soft. You smooth your finger across the top of the balm and pick up enough to apply to 1 lip, swipe again and done.