Editor's TipEditor's Tip

For the ultimate in healing, pair with TONI&GUY’s Nourish Conditioner for Damaged Hair.

TONI&GUY

Birchbox Breakdown

We seem to do our darndest to wreak havoc on our hair (highlights, lowlights, straighten, curl, the list goes on), but sometimes even thinking about repairing our strands seems daunting. UK-based TONI&GUY makes it easy peasy with this shampoo specially formulated for damaged hair, which softens and fortifies for radiant results.

How it Works

The cleanser works to gently refresh and strengthen hair that’s become weak, dull, and damaged from daily styling abuse. The result is a revived, healthy-looking ‘do.

How to Use

Apply to wet hair, work into a lather, and rinse. Repeat if desired.

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Dimethiconol, Parfum (Fragrance), Glycol Distearate, Glycerin, Carbomer, Guar Hydroxypropyltrimonium Chloride, Gluconolactone, Trehalose, Adipic Acid, Sodium Sulfate, TEA-Dodecylbenzenesulfonate, Amodimethicone, PPG-12, Citric Acid, Disodium EDTA, PEG-45M, Trideceth-12, TEA-Sulfate, Triethanolamine, Cetrimonium Chloride, DMDM Hydantoin, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Citronellol, Geraniol, Limonene, Linalool, CI 77019 (Mica), CI 77891 (Titanium Dioxide).

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

959 Reviews
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385
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318
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169
2 Star
50
1 Star
37
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Most Helpful Customer Reviews

a+ for long, blonde fine/thick hair
SampledPurchased

I have my blonde hair colored every 6-8 weeks and have been looking for a shampoo change. This was gentle enough on my color yet strong enough to clean my hair. I purchased the conditioner too, great stuff!

5
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just ok
Sampled

This product was just kind of ho-hum for me. Does the job, hair feels good after use, but not a life changing product for me.

3
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BEST SMELLING SHAMPOO EVER.
Sampled

SERIOUSLY, IT SMELLS FANTASTIC.

This shampoo is a fantastic product. It made my hair soft, without over hydrating it and making it greasy. I may have to transition over to this.

5
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Great product
Sampled

Smells great! Product felt great in my hair. The smell lasted for over a day! Would buy this product again.

5
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Love
Purchased

This shampoo smells delicious! A little bit goes a very long way and it keeps my hair soft and fluffy.

5
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Great Product
Sampled

Ive been using Toni and Guy products for years. I never get tired of them. No matter how damaged my hair is Toni and Guy always manage to make my hair soft and shiny and strong.

4
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Love it
Purchased

I really love Toni & Guy's Cleanse Shampoo for Damaged Hair. It smells nice and makes my hair look non frizzy.

5
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Great shampoo
Sampled

Leaves your hair feeling clean and super shiny! It's a great shampoo and a little goes a long way.

5
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Hair Feels Refreshed
Sampled

I love how refreshed and clean my hair felt after using this shampoo. It's like it removes all the build up from other shampoos and products and leaves you with soft, squeaky clean hair that only gets better with the conditioner!

5
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Love it.
Sampled

I LOVE this shampoo. I received a sample in my box and love how it feels on m hair. It foamed up nicely, was easy to rinse out and left my hair feeling light and not at all weighed down.

5
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