Editor's TipEditor's Tip

Complement your new look-at-me lashes with W3LL PEOPLE's high-impact Elitist Mineral Shadows.


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From splurging on extensions to stocking up on our favorite drugstore falsies, we go to great lengths to get the kind of lashes we wish we were born with. Now, thanks to W3LL PEOPLE’s all-natural, pro-grade formula, we can take our less-than-fluffy natural lashes to new extremes without subjecting them to harsh chemicals or dyes. The clump-resistant wand lifts and separates lashes, while the nutrient-rich formula coats them with luxe, glossy color.

How it Works

Pigment-rich minerals add color, while a signature blend of organic palm and sunflower extracts nourish and plump up wimpy lashes. The unique cascade brush shape precisely separates each lash while depositing the perfect amount of product to add length and thickness for a big, bold, highly defined look.

How to Use

Gently wiggle the wand back and forth from the roots to the tips of lashes. Repeat if desired for added length and thickness.

Cera Alba (Beeswax)*, Stearic Acid, Copernicia Cerifera (Brazil Wax), Cera/Copernicia Cerifera (Carnuba Wax)*, Castor Isostearate (Castor Oil), Beeswax Succinate, Dehydroacetic Acid, Glyceryl Stearate, Glycerin, Benzyl Alcohol, Palm Glycerides, Tocopherol, Helianthus Annus (Sunflower) Seed Oil, Geraniol, Limonene. May Contain + / - : ci77499 (Iron Oxide); *Certified Organic

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Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

Unfortunately, the worst

Although I have purchased other products from this company and was quite pleased with them, I have to say that this was actually the worst mascara that I have tried in recent memory.

Finding a good mascara (and for that matter eye liner), that doesn't leave on looking like a raccoon before the day is out is always a challenge. As it can be hard to tell if it is the mascara or eyeliner that may be the culprit, I opted to try this product without any eyeliner during my first use, so that I would have a clear idea of how smudge proof it might be.

Unfortunately, this mascara was leaving traces of itself both above and below my eyes from basically right after it had been applied (but should have had time to dry) until I used eye make-up remover to take it off for the second time the next morning!

I checked it at every opportunity, found that it had smeared, cleaned the area up, only to check it again in an hour or so, to find the same result. I truly can't recall ever having a mascara that was quite that bad. I believe that with every blink, the color dislodged...while at the same time, some managed to cling on enough that my evening cleaning didn't remove all traces of it and I was confronted with raccoon eyes again in the morning.

Very disappointing, especially as I mentioned, I have purchased other products that I was pleased with, which is why I decided to give it a try in the first place.

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Great all-natural mascara

I love this mascara because it's natural and has a very silky texture that coats my lashes from root to tip. It's not clumpy and actually conditions lashes, so I don't have to worry about dryness or breakage. A friend said to me, "Every one of your lashes is perfectly defined," and I have this mascara to thank. Note: It's not waterproof or smudgeproof, and I do notice some slight flakiness beneath my eyes during the day. I consider that a small price to pay for a natural, cruelty-free mascara that makes my lashes look superlong and healthy.

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great for sensitive eyes

if you have sensitive eyes this is for you. Lasts all day, natural looking, great wand. Never irritating.

4 stars only because it is not water proof. but *shrugs* making my eyes not hate their life is more important than lasting through a water park.

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Good mascara for everyday use

I have very sensitive eyes, so I purchased this as an everyday go-to that wouldn't irritate w/ frequent use. I like the way it layers well, no clumping. It also took a little while to build up but I do like it as an easy daytime mascara. Would probably go for a something a little more heavy-duty for big night out.

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awesome, gentle mascara

thickens and darkens lashes without clumps. comes off easily but does not run during the day. it feels gentle on my sensitive eyes. really nice.

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Best natural mascara

Or really any mascara. I've been hunting for a natural mascara that remotely comes close to the drama and blackness of conventional mascaras and this does it! It's not crunchy, flaky, or irritating like conventional mascaras, and it actually darkens, lifts, and lengthens my lashes - unlike most natural mascaras. The brush also helps me get to my inner corners while still getting mascara on my other lashes. I love it. Also totally buildable for different lash looks.

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Love this mascara. I was looking for something that didn't clump up and looked very natural...well this is it! It's long lasting, but washes off easily. The fact that is doesn't contain harsh chemicals is also a big plus.

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Kind of a letdown

For the price, I was hoping for something that was on par with some other similarly-priced upscale mascaras. I have a favorite, but its parent company is not cruelty-free, so I'm trying to make a 100% switch to ethical products. W3LL People is a company whose products I've enjoyed in the past, so I had high hopes. But it was a little underwhelming.

Pros: nice black color, lots of pigment. Doesn't irritate eyes, seems to stay in place all day, and is very easy to remove. The brush is nice and it combs through multiple coats with minimal clumping. Cruelty-free and natural, which is a BIG plus.

Cons: takes about four coats to really show up (I have very light, thin eyelashes), doesn't really volumize or lengthen. If you want a really dramatic look like some other similarly-priced mainstream mascaras, you'll have to add falsies.

Overall, it's nice but not worth the price. I could see paying $15 for it, but not $23. It's an option, but I'm going to keep looking.

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Amazing, especially for an all-natural product!!

I really love this mascara - the applicator is amazing, and really coats/separates/lengthens ALL of my lashes (even the little ones in the corners). I have gotten a ton of compliments on my lashes in the last few days. The formula is not irritating whatsoever, and I'm usually very sensitive to eye and skin products so that's great. I also love that it lasts all day without smudging around my eyes (even in the humidity). The only thing I will say is, you should have a good makeup remover on hand at the end of the day - the staying power is SO good with this product that it's a little difficult to remove/won't remove with just your regular cleanser. I actually think that's kind of a good problem to have, especially for a natural product. Great job, W3ll People!!

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Light hold, non-stiff mascara - love!

This is a great mascara if you want your lashes to be moveable and not sticky. My eyes irritate easily with thick mascara, so this one was perfect for my needs. It's also easy to remove so you don't lose lashes.

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