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Editor's TipEditor's Tip

For everyday wear, we’re fond of Benefit’s bestselling BADgal Lash Mascara.

Benefit Cosmetics

Birchbox Breakdown

Consider this mascara the no-fuss alternative to falsies. It deals lashes a one-two punch, adding both length and volume to keep them looking anything but lackluster. We love how the long-wearing formula doesn’t run or smudge, even after a whole day of wear, and gives our lashes a natural-looking curl without weighing them down. The jet-black color makes eyes pop, and it’s especially great when you’re trying to achieve a dramatic night out look. You’ll have to convince your friends that you’re not sporting faux lashes.

How to Use

Wiggle this thick brush from the base of lashes to the ends for the full volumizing and lengthening effect. Maneuver the brush'’s tip to catch those elusive bottom lashes, and don'’t hesitate to layer up.

WATER (AQUA), PARAFFIN, POLYBUTENE, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, BEESWAX (CERA ALBA), BIS-DIGLYCERYL POLYACYLADIPATE-2, C18-36 ACID TRIGLYCERIDE, PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, HYDROXYETHYLCELLULOSE, PHENOXYETHANOL, TETRASODIUM EDTA, BUTYLENE GLYCOL, CAPRYLYL GLYCOL, TOCOPHERYL ACETATE, SODIUM LAURETH-12 SULFATE, GLYCERIN, POTASSIUM SORBATE, SERICIN, CALCIUM CHLORIDE, SODIUM HYALURONATE, TILIA TOMENTOSA BUD EXTRACT, CITRIC ACID, BHT, SORBIC ACID. [+/-: IRON OXIDES (CI 77491, CI 77492, CI 77499), ULTRAMARINES (CI 77007), CHROMIUM OXIDE GREENS (CI 77288), CHROMIUM HYDROXIDE GREEN (CI 77289), TITANIUM DIOXIDE (CI 77891)]. N° 05827/N

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

This mascara is lovely

I really love the brush and the consistency of the product. For me, it goes on easily and really boosts the volume of my lashes without being chunky.

5
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Best Mascara Ever!
SampledPurchased

This mascara is awesome! It really makes your lashes look voluminous and long! I purchased the full size product and love the faux lash look it gives me. I highly recommend this product!!

5
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true to its name
Sampled

as a huge fake lashes fan, this mascara gives a lot of satisfaction to my natural lashes while remaining light weight and doesn't clump. love the brush that's longer on the end-- it helps get all the lashes, even the very inner & outer ones. plus my little sample has lasted me forever! gotta love that!

5
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Great lashes
Purchased

Tried sample and decided to purchase. Now use everyday. True to promotion with long wearing and adds length and volume. Does not smudge or bother my sensitive eyes.

5
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I absloutely love this product!
Sampled

The best mascara I have ever used. My daily uniform 100%
It washes off clean and is not at all irritating to my sensitive eyes.

5
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My favorite
Purchased

I originally tried They're Real because a store employee suggested it. It makes my lashes look long and thick and I never have a problem with smudging. It not only looks natural, it feels natural. Some mascaras feel as if I am applying a plastic coating to my lashes. Not this one. I highly recommend it.

5
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Hassle getting off!

I absolutely love this mascara as it it very long lasting but it is so difficult to remove! It will literally take me days to get it all off.

3
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Great Lashes
Purchased

I love mascara and am always trying new brands and types. They're Real makes my lashes longer and thicker and the curl lasts throughout the day.

5
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Very Real!
SampledPurchased

When I got the sample I was convinced that my lashed were long enough to be real! This mascara did wonders. The only thing I didn't like is that it dried out to fast. For the price of it I think I should have lasted longer!

5
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The ONLY mascara I'll ever use

I've been using this mascara for almost 2 years, and I will never use another. It makes my eyelashes clump-free and appear much longer! It's the perfect mascara!

5
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