I have always worn my long hair stick straight because curling it was too difficult, and after all the work, the curls would fall out. After reading the reviews here on Birchbox, I thought the Beachwaver might be different, and boy was it ever! It was so easy to use, its really fool proof, and it left me with gorgeous curls! They did fall out a bit as the day wore on, but the lovely waves were just as beautiful. I had so many compliments on my hair, and honestly it looked just as good as when I have had my hairdresser do it for $40 a pop! Yes, it is a bit expensive, but it really is so worth it! I absolutely LOVE this curling iron!