Editor's TipEditor's Tip

For a glamorous evening look, pair with Marcelle’s BB Cream Golden Glow, which has light-reflecting pigments that create a natural radiance.

Marcelle

Birchbox Breakdown

Most of us are, er, intimately familiar with the shaping power of well-constructed undergarments. Enter Marcelle’s Twist Push-Up Mascara, which creates the same effect for eyelashes. Its adjustable brush both defines and adds volume to lashes, resulting in that coveted doe-eyed look. Plus, the coal-black mascara is hypoallergenic and perfume-free, and it doesn’t clump or flake off.

How to Use

Apply to eyelashes with the brush in its regular position, then rotate end to twist bristles together, and apply a second coat.

ACACIA SENEGAL GUM, ACRYLATES COPOLYMER, AQUA/WATER/EAU, BUTYLENE GLYCOL, C18-36 ACID TRIGLYCERIDE, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, EDTA, GLYCERYL STEARATE, HYDROXYETHYLCELLULOSE, KAOLIN, METHYLPARABEN, PALMITIC ACID, PHENOXYETHANOL, POTASSIUM SORBATE, PROPYLPARABEN, STEARIC ACID, SYNTHETIC BEESWAX, TRIETHANOLAMINE. MAY CONTAIN IRON OXIDES.

More for You!

Product Reviews & Sample Feedback

160 Reviews
4.2 out of 5 stars
5 Star
86
4 Star
43
3 Star
17
2 Star
10
1 Star
4
my profile
people who
purchased
sampled
Skin type
Normal
Dry
Oily
Combination
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply

Most Helpful Customer Reviews

a serious mascara!
Purchased

i recently discovered this brand through birchbox. as a libra, i really like options, and i also have a friend named marcelle, so i couldn't resist trying this mascara. :)

this mascara is not for makeup novices. this truly is a serious mascara with two different brushes in one package. when you first pull the wand out, the brush is extended and you apply one coat with the brush in that position for long, defined lashes. then, if you twist the base of the wand, the brush compresses for volume. you can either re-dip the wand or use the leftover mascara on the second step. either way, this combo creates perfectly defined lashes with no clumps and no wilting.

be warned though, that this is not really for a quick swipe of mascara when you're running out the door (if you're going to do that, i suggest skipping the first step and using the compressed brush). i also do not recommend two coats using only the extended brush because i wound up with lashes that looked incredibly fake. you need to pay attention with this one but it's well worth it.

4
Was this review helpful to you? Yes | No 11 of 11 found this review helpful. Was this review helpful to you? Yes | No
SO amazing!
Purchased

I was looking for a new mascara because the one I had been using or years was discontinued! I was heartbroken. I was looking through birch box's mascara's when I found this one. Its completely amazing, the first coat lengthens your lashes, then the second one makes it look full. Usually doing my mascara I would use two different mascaras, but not anymore! I would definitely recommend this to anyone thats obsessed with their lashes.

5
Was this review helpful to you? Yes | No 5 of 5 found this review helpful. Was this review helpful to you? Yes | No
marcelle twist up
Purchased

I really like the product on the step one setting but I feel like it gets a little clumpy when you twist it to the second setting.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love this mascara
Purchased

This mascara is amazing! It makes my eyelashes full and long. The push up applicator works wonders. Favorite by far and lasts all day!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Great product
Purchased

I love this mascara, it doesn't clump and makes my lashes look great! I love marcelle products! This my first time trying this mascara and would buy it again

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Loved!
Purchased

I do not need any other mascara now that I purchased the Marcelle Twist Push Up Mascara. Using the brush in the first position is perfect for everyday use. It does a great job of thickening my lashes. Then when you twist the brush to the second position it takes my lashes up to a whole other level. It both lengthens and adds volume to my lashes and I am ready to go out for the night! I am definitely happy with this purchase!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love this mascara
Purchased

I've been looking for a good mascara and after scrolling through the shop I ran across this one I decided to give it a try. I love it. It give you long full lashes. I love the 2 in 1. I will be buying it again.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Mediocre
Purchased

The hype is only hype. This mascara certainly does not add volume and barely does the work of a convenience store brand mascara in regards to definition. Additionally, I've literally NEVER had a problem with mascaras or eye make-up in the past but this mascara constantly irritated my eyes. Not a fan.

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
amazing

Makes lashes long and non clumpy:) perfect formula and brush. I'm so glad I bought this it's an everyday use for myself I defiantly recommend

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
so-so mascara
Purchased

I would not recommend this product. It was clumpy and I saw no added volume to my lashes. I found that it made my eyes itchy despite being hypoallergenic.

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No