Editor's TipEditor's Tip

For a glamorous evening look, pair with Marcelle’s BB Cream Golden Glow, which has light-reflecting pigments that create a natural radiance.

Marcelle

Birchbox Breakdown

Most of us are, er, intimately familiar with the shaping power of well-constructed undergarments. Enter Marcelle’s Twist Push-Up Mascara, which creates the same effect for eyelashes. Its adjustable brush both defines and adds volume to lashes, resulting in that coveted doe-eyed look. Plus, the coal-black mascara is hypoallergenic and perfume-free, and it doesn’t clump or flake off.

How it Works

The specially engineered polymer brush has two settings: In its regular position, it coats lashes; twisting the end of the brush pulls the bristles closer together, which propels lashes upward to create length and volume. The formula is gluten-free.

How to Use

Apply to eyelashes with the brush in its regular position, then rotate end to twist bristles together, and apply a second coat.

ACACIA SENEGAL GUM, ACRYLATES COPOLYMER, AQUA/WATER/EAU, BUTYLENE GLYCOL, C18-36 ACID TRIGLYCERIDE, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, EDTA, GLYCERYL STEARATE, HYDROXYETHYLCELLULOSE, KAOLIN, METHYLPARABEN, PALMITIC ACID, PHENOXYETHANOL, POTASSIUM SORBATE, PROPYLPARABEN, STEARIC ACID, SYNTHETIC BEESWAX, TRIETHANOLAMINE. MAY CONTAIN IRON OXIDES.

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Product Reviews & Sample Feedback

113 Reviews
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Most Helpful Customer Reviews

Must have!
Purchased

I LOVE this mascara. It lengthens and thickens and is simply amazing - I won't use another mascara anymore. It is very thick so definitely make sure to take it off every night.

5
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Awesome awesome
Purchased

I have FINALLY found a mascara that I love!
The twist brush concept is great. This mascara found lashes I didn't even know I had. Then a twist of the brush and instant volume :)

5
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volume and length!
Purchased

I usually use two different mascara on a normal basis - one for lengthening and one for volumes. The Marcelle is FANTASTIC. So much volume with two applications and also lengthens. Highly recommend.

4
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a serious mascara!
Purchased

i recently discovered this brand through birchbox. as a libra, i really like options, and i also have a friend named marcelle, so i couldn't resist trying this mascara. :)

this mascara is not for makeup novices. this truly is a serious mascara with two different brushes in one package. when you first pull the wand out, the brush is extended and you apply one coat with the brush in that position for long, defined lashes. then, if you twist the base of the wand, the brush compresses for volume. you can either re-dip the wand or use the leftover mascara on the second step. either way, this combo creates perfectly defined lashes with no clumps and no wilting.

be warned though, that this is not really for a quick swipe of mascara when you're running out the door (if you're going to do that, i suggest skipping the first step and using the compressed brush). i also do not recommend two coats using only the extended brush because i wound up with lashes that looked incredibly fake. you need to pay attention with this one but it's well worth it.

4
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This mascara is AMAZE!!
Purchased

I LOVE this mascara, I twist for more push up and volume on my upper lashes, and twist back down for my lower lashes. It really makes my eyes pop!

5
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its okay...
Purchased

I bought this mascara to try a new product and had a 40% off coupon from Birchbox. Overall I give this product a "meh" I will say my lashes look full, the applicator is great. however it flakes off quite a bit so I have been finding black specks under my eyes. Wiping them away either makes it worse and/or removes some of makeup. I will use up the mascara because I hate to waste money/products unless i break out from them but I wont be buying this mascara again.

2
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Nope
Purchased

I probably bought this out of curiosity more than anything - I really wanted to try the "twist push-up" feature. It was a joke and so was the mascara itself. It clumped when I applied it, took forever to dry, and flaked into my eyes throughout the day. Not recommended.

2
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Twist up perfect!

I am really loving the Marcelle products I've been getting in my birch boxes, and this mascara is no exception. It is the two in one brush that seals the deal for me. I often use multiple brushes to get my mascara to look just right, and with this twist push up brush I have it all in one tube! I will be buying more of this mascara!

5
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Could be the best mascara ever...just saying.
Purchased

This Twist Push Up mascara is in the running for the best mascara known to women. It gives your lashes the perfect amount of color and boldness, without being clumpy or gross. I don't even have to use the twist up function to get the lashes I want. Its amazing.

5
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Great natural-looking lashes
Purchased

I bought this based on the reviews I read. Some days I wear mascara that borders on the false-lashes look, but for days I want more subtle lashes this is my new go-to. I gave it four stars because I experience a little fallout by the afternoon. Great overall. I am glad I tried it.

4
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