Editor's TipEditor's Tip

It isn't waterproof, but it certainly has staying power. No need to reapply before post-work cocktails.

Benefit Cosmetics

Birchbox Breakdown

This longtime favorite has an oversized wand and superdark formula to give you ultra dramatic lashes.

How it Works

Famously big, bodacious brush coats lashes with the ultra-black formula, creating volume and thickness.

How to Use

Starting at the roots, apply in a back-and-forth motion to create depth. Then, if you like, add extra coats for length.

Water (Aqua), Iron Oxides (CI 77499), Beeswax (Cera Alba), Paraffin, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Polybutene, Triethanolamine, Hydroxyethycellulose, Phenoxyethanol, Blyceryl Distearate, Acacia Senegal Gum, Glyceryl Stearate, Panthenol, Sodium Polymethyacrylate, Methylparaben, Glycerin, Butylparaben, Ethylparaben, Isobutylparaben, Propylparaben, Simethicone, Citric Acid

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

571 Reviews
4.2 out of 5 stars
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306
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148
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72
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14
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Most Helpful Customer Reviews

Favorite

I use this everyday. It's my go too. Doesn't clump. Great length. I love this mascara. Benefit makes the most amazing products

5
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Make a good girl go Bad

This is, hands down, the best mascara I have ever used....and I've tried a lot...from the drugstore brands, to the department store classics, to a plethora of options at Sephora (including a few popular "cult classics").
This mascara is not terribly expensive, it lasts all day, and most importantly, for me, it doesn't clump or flake.
I don't need mascaras with fancy brushes, magical curling serum, or "lash growing" elixirs...I just want it stay on, without flecks raining down into my eyes, and without clumping my lashes together to become one big, giant, super lash!
Bad gal lash hits all those marks, and I have officially stopped trying other brands. This is the only mascara that never disappoints me.

5
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Usually great
Purchased

I think I got the dud box cause usually it's great!!! Cover girl would have probably been better.... Sad cause I bought it!

3
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Dramatic lashes!

Great product, no complaints. This is a fantasy lash dream! Great for natural and flash lashes, but really enhances the natural lash to give a false look!
Benefit mascaras are da-bomb!

5
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Love, love, love

I absolutely love this mascara. Makes my lashes look big and plump. Lasts all day long and makes my lashes look wonderful.

5
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Best mascara ever!!

I originally tried this mascara as a sample in a Birchbox years ago and have purchased it several times since. It is absolutely beautiful! It makes my lashes full and long and it doesn't flake off during the day.

5
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Very thick!

I like using this product however I feel it clumps easily. I wish it kept the shape of my lashes and made them thicker. It's best paired with benefit's they're real and then apply a layer of this.

4
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It's not "they're real"

Personally I prefer Benefit's They're Real Mascara. This is just not my kind of mascara, not a fan of the brush I feel like it makes my lashes clumpy.

2
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BADgal mascara

I received this mascara in a benefit multipack during the holidays and this is the 2nd benefit mascara I have tried and I would say I prefer They're Real. This mascara brush is very large and can be difficult to apply to certain areas. I've noticed that this mascara also tends to transfer on my skin throughout the day. I prefer the volume and lengthening from They're Real over BADgal. But I'm glad I was able to try this since I had been comparing the two for a while.

3
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Perfect
Purchased

This mascara gave me luxurious long liashes with just a few coats. Not hard to put in . Satisfying long lashes that lasted till the end of the day l

4
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