I LOVE this product! I use it for my daily routine as a lip stain under sheer gloss, and it provides a nice pop of color. The shade is really quite neutral, too. For my casual days, I'll also blend a dab into my cheeks and use it as a blush alternative, and a smidge above the corners of my eye lids provides a nice pop of color, too. It is a huge value, also - Cha Cha Tint is super pigmented and the product will last you a while!