Editor's TipEditor's Tip

For a glamorous evening look, pair with Marcelle’s BB Cream Golden Glow, which has light-reflecting pigments that create a natural radiance.

Marcelle

Birchbox Breakdown

Most of us are, er, intimately familiar with the shaping power of well-constructed undergarments. Enter Marcelle’s Twist Push-Up Mascara, which creates the same effect for eyelashes. Its adjustable brush both defines and adds volume to lashes, resulting in that coveted doe-eyed look. Plus, the coal-black mascara is hypoallergenic and perfume-free, and it doesn’t clump or flake off.

How to Use

Apply to eyelashes with the brush in its regular position, then rotate end to twist bristles together, and apply a second coat.

ACACIA SENEGAL GUM, ACRYLATES COPOLYMER, AQUA/WATER/EAU, BUTYLENE GLYCOL, C18-36 ACID TRIGLYCERIDE, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, EDTA, GLYCERYL STEARATE, HYDROXYETHYLCELLULOSE, KAOLIN, METHYLPARABEN, PALMITIC ACID, PHENOXYETHANOL, POTASSIUM SORBATE, PROPYLPARABEN, STEARIC ACID, SYNTHETIC BEESWAX, TRIETHANOLAMINE. MAY CONTAIN IRON OXIDES.

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Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

a serious mascara!
Purchased

i recently discovered this brand through birchbox. as a libra, i really like options, and i also have a friend named marcelle, so i couldn't resist trying this mascara. :)

this mascara is not for makeup novices. this truly is a serious mascara with two different brushes in one package. when you first pull the wand out, the brush is extended and you apply one coat with the brush in that position for long, defined lashes. then, if you twist the base of the wand, the brush compresses for volume. you can either re-dip the wand or use the leftover mascara on the second step. either way, this combo creates perfectly defined lashes with no clumps and no wilting.

be warned though, that this is not really for a quick swipe of mascara when you're running out the door (if you're going to do that, i suggest skipping the first step and using the compressed brush). i also do not recommend two coats using only the extended brush because i wound up with lashes that looked incredibly fake. you need to pay attention with this one but it's well worth it.

4
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SO amazing!
Purchased

I was looking for a new mascara because the one I had been using or years was discontinued! I was heartbroken. I was looking through birch box's mascara's when I found this one. Its completely amazing, the first coat lengthens your lashes, then the second one makes it look full. Usually doing my mascara I would use two different mascaras, but not anymore! I would definitely recommend this to anyone thats obsessed with their lashes.

5
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It was ok...
Purchased

I saw this mascara was highly rated so I purchased it. The twist wand was pretty neat but I only use it twisted up and not out. Although it claims to not clump, it does. I have to "de-clump" my lashes every time a use it. It definitely doesn't flake off though. It stays put. It's unlikely I'll purchase this product again.

4
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Doesn't smear
Purchased

I love that this mascara comes off easily. I know some people may hate this particular quality in a mascara, but I love it because I have a tendency to forget about my eye makeup and rub my eyes. It is nice that I don't end up with black streaks all over my face afterward. I've also enjoyed not having to wash my face a million times over and still have stubborn eye makeup hanging on. Four stars because it doesn't make my lashes as lush as other products I've used, but I am okay with the trade off if it means no more mascara on every single face towel I own.

4
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I don't get why everyone raves about this mascara
Purchased

The toxic smell from this mascara is not pleasant, and after an hour of wear my eyes were very irritated.... The mascara did go on well, the twist seemed to add a tiny bit of volume, as much as any second coat o mascara really... I did like how it coated my lashes, no clumps, and it did not give 'raccoon eyes' at any point in the day, but I feel like there are plenty of mascaras that accomplish those goals, and at a better price point. I would be more than willing to pay this price for a mascara if it were not for the toxic smell and awful irritation to my eyes. Those are enough for me to give it 2 stars and not use it again.

2
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Gorgeous
Purchased

Gave my lashes a lot of volume. My lashes are light colored and thin, so it was quite a difference. Very pleased!

5
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Long and lush lashes
Purchased

I came across this product while in the Birchbox store in NYC. The consultant helping me and my friends recommended the mascara and even had an associate come over to show us how the mascara looks on her lashes. My girlfriends were sold, they both bought tubes on the spot. I hesitated and didn't buy it and once we left the FOMO set in.

As soon as I got home, I went to order it and of course, it was backordered. I should have bought it in the store. Surprisingly I didn't have to wait long for it to come back in stock and I bought it immediately. It's seriously that great! This mascara does something special and looks great on absolutely everyone. I seriously can't recommend it enough - just buy it and see for yourself.

5
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Wonderful Product
Purchased

l'm constantly searching for a good mascara...and boy, have l found it here. Usually l have to use two or three different mascaras to get the effect l got from this one. l am very pleased and will purchase again without a doubt.

5
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Awesome
Purchased

Great mascara!!!...the technology is cool too covers nicely

5
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Awesome!
Purchased

Love the mascara! Brush is great...not flimsy at all. Stays out but easily removed. I will buy this again!

5
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