Editor's TipEditor's Tip

Pair with theBalm®’s gorgeous Meet Matt(e)™ Eyeshadow Palette to create infinite looks.

theBalm® cosmetics

  • 4.2 out of 5 stars, based on 1,308 Reviews 1,308 Reviews Write a Review
  • $18.00 includes Free Shipping
  • 0.4 fl oz / 11.8 mL   
  • Availability: In stock

    $18.00

Birchbox Breakdown

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

How to Use

Squeeze a small amount on your fingertip and blend onto eyelids from the lashline to the brow. Follow with your usual eye makeup.

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Product Reviews & Sample Feedback

1,308 Reviews
4.2 out of 5 stars
5 Star
635
4 Star
424
3 Star
162
2 Star
62
1 Star
26
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Most Helpful Customer Reviews

Wonderful
Purchased

I bought this product based on the reviews and I have to agree- its wonderful! I do not get creases in my eye lids (and I have incredibly oily skin). I would order this product again!

5
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Not much moisture

Not bad, but not enough moisture for me, goes on well however and lipstick over goes on well

2
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Love it
SampledPurchased

First received this in a monthly Birchbox and I really don't know what I was doing before this product entered my life. I will never put on eyeshadow without this primer ever again.

5
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Love love love
Purchased

Such an amazing product! Defiantly getting again and will recommend to other make up addicts like myself. Was using urban decay but will fully commit to just this product after the urban decay runs out

5
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LOVE!
SampledPurchased

I have tried several different eyelid primers and this one works great! It keeps me from having to reapply my eye shadow throughout the day and a small amount goes a long way!

5
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Awesome
Purchased

I love this product! It makes my eye shadow stay on all day! It is one of my essential products!

5
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Best. Primer. Ever

That's pretty much it. I've used all kinds of primers and they don't do what this does. This primer keeps your eye makeup in place all day and all night and last forevah!

5
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good eyelid primer
SampledPurchased

I liked not only how this product helped keep eye shadow on my lids and fading, it feels very silky and goes on smoothly.

4
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Finally!
Sampled

I've always had a problem w creasing of all shadows & liners. This is the first product I've found that leaves no evidence of itself other than magic. Despite my oily skin, I use only the tiniest dot, rubbed into entire lid, to keep any eye make up set in place all day. No more oil blotters or touch ups required. My sample lasted for quite a while; buying full size now!

5
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Great primer
Purchased

I am a big fan of this eyelid primer. I use it daily and I have noticed a huge difference in the before and after amount of smudging and creasing going on. Not just with powder based eyeshadows either, this stuff works with grease based and liquids too.

5
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