I feel like I mention this in every review I write...but keeping makeup on my face through the muggy and incredibly HOT Texas summers is a real trial. After reading great reviews for this product I decided to try it out. I've used other brands before and they were alright, but this one takes the cake. It glides on smoothly and my eyeshadow DOES. NOT. MOVE. In fact, a good portion of the rest of my makeup faded throughout the day, but the eyeshadow looked just as good as it did when the day started out.
It's not sticky, but the eyeshadow definitely sticks to it. I've got a normal skin type, though my eyeshadow always creases if I don't use a primer. Love theBalm products in general, but this one is definitely a keeper!