I love this bronzer! It has just the right amount of pigment! It's not overpowering like some are, and it's buildable! The texture is so nice, almost creamy feeling. I feel like this is a good bronzer if you have a lighter complexion, but not if you are super pale. It's a good one for yellow toned skin. It isn't orangey at all, it doesn't make me look dirty, and i love that it is matte! If you are super pale though, you may prefer something with a more taupe color to it.