Editor's TipEditor's Tip

For a snag-free curling experience, detangle and smooth hair with the The Beachwaver Co. "Power" Paddle Brush.

The Beachwaver Co.

Birchbox Breakdown

Invented by celebrity hairstylist Sarah Potempa, this game-changing curling iron is genius enough to crown her the Thomas Edison of hot tools. Her light-bulb equivalent of a beauty breakthrough? The steel rod rotates on its own, saving you the trouble of manually wrapping your curls——and ensuring that your ringlets are evenly spaced. At the press of a button, the rotating curling iron gently winds each lock of hair around its heated ceramic rod (and stops as soon as you let go). The rod can be switched to rotate clockwise or counterclockwise—, so your curls always twist away from your face. Eureka!

How to Use

Set the digital temperature control to your desired heat level. Next, choose your curl direction: Select “R” for the right side of your head and “L” for the left. Clamp the end of a piece of hair and press the “Go” button to make the rod rotate——no manual effort required. Once hair is wrapped all the way around the rod, unclamp to set the curl free. Repeat across your head, then finger-comb for loose, natural waves.

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Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

LOVE IT! But heed my warnings...
Purchased

THE GOOD: I just got this thing two days ago and have used it twice already-- it's great. It took me about 25 minutes to curl my hair all the way around (I have long hair and a lot of it) the first time, and right around 20 min the second time. I'm thinking after a few more tries I can knock it down to around 15? Which is pretty awesome in my opinion!

THE BAD: The wand is enormous. I couldn't tell by the photo how big this thing was going to be. Even my husband's eyes bulged when he saw it. I'm a small girl with small hands so this was a little hard for me to handle, but I'm getting better and I think I will eventually do fine with it. Also, the instructions say to always clamp the hair with the clamp facing inward toward you, and I disagree with that. If you do it that way on the left side you get clamp marks on your hair! But it works fine that way on the right. So on the LEFT- clamp outward, and on the RIGHT- clamp inward. Remember that :) And lastly be careful not to accidentally click the "GO" button before you're ready. It will start spinning on you and mess you all up. Someone else mentioned their hair getting stuck but I had no issues with that at all. I just made sure the little "kickstand" thing was pushed down so it wasn't in the way at all.

THE UGLY: As I mentioned, the wand is huge. It's also very hot. I had it set at 350 which was the default temp and also what it said was necessary for my type of hair. When I was curling the back of my head, my hand got tired and I unintentionally dropped my wrist to relax. The wand touched the back of my next for a split second and left me a nasty 2 inch burn mark. So, beware of this!

All that said, I love this thing and am so happy I got it. I definitely recommend it!

4
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Amazing!!
Purchased

I wasn't sure if I wanted to spend 200 bucks on a curling iron,but am I glad I did!! This is seriously the best thing ever. Heats up fast and makes curling your hair quick and easy. I have two kids and haven't curled my hair in forever because I never have the time. It took me 10 minutes to curl my whole head and the curls are beautiful!!! Definitely buy this product!

5
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great tool

Tool does as it says it will, great for long hair. Works well for doing your own hair, although I don't think it benefits someone doing someone else's hair, as it is probably faster to just wrap the hair around the rod on your own. But for doing your own hair, it makes things MUCH easier!!!

4
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OBESSION
Purchased

Seriously the best hair curler I've ever tried! Im spastic when it comes to curling my hair and this is so easy to use and makes my hair look amazing! The curls last for days and look so good!

5
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The best for beach waves

This is a great tool for making beautiful loose curls and beach waves. Takes a little getting used to but so worth it.

5
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Use daily- changed my hair forever

I've never been able to style my fine hair. This tool changed that. In 10 min I am curled and styled and feel polished and put together. Curls last till the next day without any product. Best splurge ever.

5
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Yes! Life Changing experience!!!
Purchased

I was very skeptical of this product. I loved the idea, but I wasn't sure if the price would justify it...some review said it is life changing... but I didn't see many reviews in total.

I finally decided to purchase and I'm so glad I did. It is worth every penny I spent!!! It truly is life changing experience. I have long corse Asian hair. And this wand grabs my hair and curls precisely. Because it is automated, each curl looks identical. And oh boy, my hair holds the curls all freakin day!!!!!! I had never ever been able to create bouncy beach hair but now I do have it every day. I have two kids 4 and 2, so time management is important. It took me 30 min before to do curls before and didn't even come out as nice. Now I only need 5 min. That's it!!!!! If in doubt, get it!!!! You won't regret!!!!!!!!!!!!

5
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Absolutely Love This!!
Purchased

I was hesitant about purchasing a curling iron that was so expensive, but I don't think I would ever get a different one now. It's so easy to use and I absolutely love how it makes my hair look! Recommend this product any time!

5
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love it favorite tool
Purchased

best spending money use for this brilliant tool! Perfect curls that are all unified and easy to manage. Takes 15 minutes to curl my whole head and I get a million of compliments. Does not work on really thick hair.

5
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YAAAAAAAAYYYYYY
Purchased

You really dont even need to read my review, I'm just going to back up all other reviews, and say THIS IS THE BEST CURLER EVERRRRR

5
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