I love the concept on FEED and its supporting a cause. The bag is perfect size to put my make up every days in and transfer from my large make up bag into my purse. Any smaller or bigger would not be the right size. I can get two mascaras, BB cream, eyelash curler, small foundation, bronzer, eyeliner, travel moisturizer, tweezers, blush and lip product in it perfectly with no extra room. That tassle is fun and the material is super strong and supportive. Very happy! I want more varieties and options from FEED.