I am on the Beauty Blender bandwagon, shamelessly at that. This silly little pink sponge is just awesome. I am not very good at apply foundation with a brush. I can do it, but would always be disappointed in the fact that I could seemingly always see brushstrokes when I would be finished. With the Beauty Blender, it is SO EASY to apply foundation flawlessly. Seriously, you can't mess it up using this tool. I only use mine for liquid foundation, although everyone and their mom says you can use it for powder- I don't. My reasoning is because I always wash mine immediately after finishing my foundation. I know people argue that the inside of the sponge is still "dirty", but I have never had any issue with mine, and I have practiced the use and wash system for quite some time now. I would high recommend this product to anyone that is interested in making their make up routine easier. It seriously is worth every penny. Even washing mine everyday, six days a week, it holds up NO PROBLEM for over a month. I try to replace it each month though just to maintain sanitary standards. Just be gentle when washing yours and it will be your new favorite make up tool!