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Every makeup artist has a few tricks of the trade: a pair of steady hands, a set of good brushes, and a great concealerl—ike this one from rms beauty. Three-time winner of Allure's Best of Beauty Award, it veils imperfections without feeling heavy. The formula, made with all-natural and organic ingredients, magically adjusts and blends into your skin tone. This A-list formula contains moisturizers like coconut and jojoba seed oils to smooth and hydrate skin while canceling out flaws. Four universal shades are designed to cover the entire skin spectrum.
I love that this product provides great coverage concealing my dark under eye circles without creasing. I use it every day and set it with a little powder. The fact that it's got a simple ingredient list is even better.
I love how this feels on my skin, and it looks really natural. I also love the simplicity of the ingredients list - nothing scary here. My only complaint is that it doesn't last through the entire day, but that's probably because it doesn't have synthetic ingredients.4
It isn't easy to find something that is all natural with this few ingredients, makes your skin happier (esp. in dry cold months) AND is effective at concealing redness and dark circles. I especially like to use this around the edges of my nose where I have redness and dry bits. Regular concealers tend to crease and look yucky there, but this does the job pretty well. It gives a nice glowy look for the under eye area too. On my minimal makeup days, I'll use this on a few problem areas then set with powder and maybe a spray. LOVE!5
Everything you want in a cover up (I wouldn't mind a little spf for under eyes, but I get why it doesn't have that). Creamy with good coverage and it doesn't tug when applying under the eyes. Ingredients that not only you can feel good about and aren't bad for your skin but are GOOD for your skin. I also have the living luminizer and their beauty oil and they are right, the products are synergistic so they work really well together. Easy, natural beautiful products that all have multiple uses because of their great ingredients. Definitely simplified my routine.5
I've been meaning to try this product for over a year now and so glad to finally own it. #22 is the perfect match for my skin tone (light-medium with yellow undertones) and this stuff is really creamy!! There's really no other way in terms of applying it but with your clean fingers, since that helps melt this cream once you start blending it. I also find this to be a little bit on the heavier side (I guess heavier than most BB creams I've tried) although I didn't break out. If you have dry skin, I would advise for you to moisturize before application for a smoother application. This has a semi-dewy finish and doesn't have any noticeable smell.4
This is the only concealer I've ever used that doesn't crease or flake or in some way or another inadvertently draw attention t o the very flaws I'm trying to conceal. It melts into your skin and blends perfectly. I use a fluffy brush to apply - the stick end to dot product onto any blemishes and the brush end to feather. It always looks great!5
I purchased this for under-eye circle coverage. It's very smooth and creamy, and doesn't cake or crease-up. I do recommend applying with a small makeup brush, as the product is very "compact", and my finger nearly took up the entire pot of product. I think it goes on easier with a brush. This really did exactly what I was looking for, I'm not sure about using it on the whole face, but perhaps I'll give that a try sometime. I prefer a BB cream for the whole face. I will be buysing the RMS illuminator next!4
I have dry aging skin, so I need something that is emollient and will not tug when applying, plus do what it is meant to do. This is worth every penny, it covers, does not crease, and is easy to apply. Works great on my lids and under eye darkness, which is minimal. Love!5
This is a great cover up and I like that it uses natural and organic ingredients. Definitely a worthwhile purchase!5
This is the great formula! It does not crease under the eyes. Very lightweight, long lasting. Would repurchase it again5