POP Beauty In Liner

Some eyeliners can be so unwieldy, tracing our lash lines can feel like trying to sign our names with a dull crayon. Not so with this precision-tip liner from POP Beauty. Developed by a UK makeup artist, the smudge-proof, waterproof formula glides on smoothly and lasts all day. And you won’t feel like Edward Shaky-hands when you’re applying it.

POP Beauty In Liner
3.8 out of 5 stars, based on 327 Reviews 327 Reviews
3.8 out of 5 stars
5 Star
112
4 Star
115
3 Star
48
2 Star
24
1 Star
28
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Go-to eyeliner
Purchased

In all seriousness, why should you have to sharpen an eye pencil when there are products like this that give the same effect and twist up! I purchased this in the green as an alternative to basic black eyeliner and I love it.

5
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It gets the job done
Purchased

i am not in love but i don't dislike it. It does smudge on my eyelid during the day and looks a little messy, but I've tried worse so i take this as a win. Pretty good not great though. Worth the price.

3
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Perfect blue hue
Sampled

This eye liner is a staple for me now. The blue shade is the perfect color, not too bright or light. It goes on well and stays well. I use it in lieu of eye shadow for a cool, yet subtle look.

5
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Nice!
Purchased

Another quality eyeliner from Birchbox. Fun to use, easy on the eye(Lids) and long lasting. Always enjoys trying something new.

4
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My favorite eyeliner!

I have been using this eyeliner for years! I have owned all three colors and love the black and the blue. They are very easy to apply and long wearing. This liner is not super pigmented which I like for a natural everyday look. Was very happy to see that Birchbox carries this item!

5
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Pretty eyes
Purchased

I love this eye liner. It is everything it says it is and does all it says it'll do. Goes on smoothly and effortlessly. Plus it stays put. I need something that lasts for 10-12 hr days. This does that beautifully.

5
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Pretty good
Purchased

I like this liner. It is a good consistency and easy to apply. It is difficult to get very sharp so I only wear it when I'm ok with thicker liner. It is not ideal for cat eye or anything fancy like that.

4
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Eye kinda liked it! ;)
Sampled

It went on smoothly, made my eyes pop! I just wish it didn't melt so easily ( I live in South Florida) as I ended up with Raccoon eyes by mid-evening. :( . I recommend it for cooler climes, for sure!!

3
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It's a Keeper!
Sampled

I love this eyeliner. It goes on smooth and never needs sharpening. I have been using this over all my others.

5
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easy to use
Purchased

I ordered thinking this was regular eye liner, missing the "in liner" part of the description. I'd never used a product like that before, but it goes on very easily and looks good! I bought the black, but I think you could do some interesting things with the colors as well. The color saturation is good, and it stands out.

4
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