The sample size container didn't say this, but you must shake it or it comes out watery. This is a great clay mask that dries nicely on the skin and unclogs pores in the process. I have combo skin on the drier side with a bit of congestion on the chin. I felt that one use of this helped a bit with the congestion, and didn't dry me out. I didn't notice the brightness that others have mentioned. I suggest removing with a warm cloth and NOT rubbing the dry mask on your face, I imagine that would be really abrasive! Smells exactly like Noxzema. Would give it four stars but the price is just silly, will not purchase as it's not THAT much better than good clay masks I can buy for $12.