Birchbox Subscribe to Birchbox Subscribe to BirchboxMan Shop Birchbox Shop BirchboxMan Gift Birchbox BirchboxMan
Makeup Hair Skincare Fragrance Bath & Body Lifestyle Accessories Tools Nails Gifts with Purchase $25 and Under Birchbox Exclusives Best Sellers Limited Edition Boxes Birchbox Discovery Kits Value Sets What’s New Sale Beauty Brands Latest Articles and Videos
Skincare Hair Body Beard Shave Fragrance Apparel & Accessories Gifts with Purchase Sampled This Month $25 and Under Best Sellers BirchboxMan Exclusives BirchboxMan Collections Gift Sets Sale What’s New BirchboxMan Brands View the Guide

Nexxus® Color Assure™ Pre-Wash Primer

After we color our hair, we worry about washing our new hue into oblivion. To avoid that brassy, faded, too-long-since-the-salon look, we can now prep our strands before we shampoo with this lightweight pre-wash primer. The oil-based formula seals the hair shaft, so water can’'t penetrate into strands and fade color. A few pumps of the sulfate-free treatment will leave you protected—while nourishing strands to prevent breakage.

Nexxus® Color Assure™ Pre-Wash Primer
2.9 out of 5 stars, based on 5,861 Reviews 5,861 Reviews
2.9 out of 5 stars
5 Star
955
4 Star
1220
3 Star
1351
2 Star
838
1 Star
1497
my profile
people who
purchased
sampled
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
great product
Sampled

I never knew of this product before receiving in my birch box. Great smell to it

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love this oil
Sampled

Not only does this oil feel great on your scalp and hair, but it smells great too! It goes well with the shampoo and conditioner too.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Nexxus Color Assure Pre Wash Primer
Sampled

I like Nexxus products over all and had not heard of this pre wash primer product before receiving it in my BirchBox. I like this pre-wash primer and hopefully it will do it's job and make my hair color last longer in between visits to the salon.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
great color saver
Sampled

This was a great mix and left my hair feeling soft and smooth, and did not strip the color. I liked the pre-treatment as well and think it made a difference with stying ease!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Great for long hair
Sampled

I applied this only to the ends of my hair while dry. Left my ends feeling soft and more manageable. It worked more like a leave-in conditioning treatment for me since my hair is very long and I only got one use out of my sample, so I can't comment on the color-protecting aspect of this product.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Never tried a pre-wash Primer!
Sampled

I love this concept and was very excited to try the product! I like the smell and I did notice a difference in the way the next products worked on my hair.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Awesome
Sampled

I never thought about pretreating my hair to protect my color. I like this product and when used with the shampoo and conditioner, my color stayed put and even looked more vibrant.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Great for curly color treated hair
Sampled

I have curly/wavy hair that is color treated and requires a lot of moisture to maintain a nice curl and not get frizzy. This product not only helped keep my color but also helped the shampoo not strip all the healthy natural oils from my hair. Smelled great too.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
It Works!
Sampled

I received this is my Birchbox for May. I was skeptical because it doesn't seem "right" to put oil on your hair to repel water. I thought how can this clean your hair if is repelling the water? I bought a full size after sampling the small size. It didn't seem like enough to give a good opinion on it. It did seem like it made my color last longer. Today I was due for a color redo. I checked when I last colored my hair and it was May 14 and today is July 17th! It made my color last for 8 wks and not the normal 4-5 wks. I did have some roots but not as bad as I usually do. Normally I would do a root touch up after about 3-4 wks. I haven't even had to do that. I will continue to buy it!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Awesome product (ALL 3!)
Sampled

In love with this line of products! My hair is hard to tame, and doesn't respond well to many products, however this one left my hair feeling like I just left the salon. Awesome!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No